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Real Estate Agent Marketing Tools

Real estate agent marketing tools to increasecustomer targeted. Immediately (within
your commissions by 25% to 50% this year,minutes) after signing up with an account,
interested?your Ads will be placed on search engine
result pages (SERP) for the searched
I've concluded that 99% of real estate"keywords" (phrases) relevant to your
agents' marketing tools are ineffectivebusiness.
because they are you using A) "push
marketing" B) not getting a tangible ROI inThe best part is that you only pay when
the name of "getting their name our there"someone clicks on your ad and not for the
(are  advertising  on  benches???).number of times (impressions) it appears on
the screen. Secondly, because it's a bidding
Furthermore, only 1% of real estate agentssystem, you only pay as much as you want to,
solve both of these challenges, notwith no monthly minimum. To set-up a Google
surprisingly they are also a part of the topAdwords  account  go  to:
1% of commission earning agents. By the end
of reading this real estate agent marketingSOLUTION  #2:  SEARCH  ENGINE  OPTIMIZATION.
tools article, you will have three simple
tools for getting "qualified leads" andInstead of paying for being in the "sponsored
increasing your 25% to 50% in commissionslinks" portion, you could appear in the
this  year.natural (aka organic) portion of the search
engine result page (SERP), internet marketers
SOLUTION: Internet Marketing for Real Estateuse a simple and powerful marketing concept
Agentscalled search engine optimization (SEO).
There are two forms of SEO techniques, I only
Typical Internet Marketing for Real Estaterecommend using "white hat" (ethical) SEO.
Agent  Approach:The other form called "black hat" SEO, will
most likely get you banned from search
WEBSITE  +  NO  TRAFFIC  =  FANCY  BROCHUREengines  and  tarnish  your  brand  image.
Top 1% Internet Marketing for Real EstateHow to search engine optimize your website is
Agent  Approach:well beyond the scope of this article, entire
books have been written on the subject of
WEBSITE + LOCAL GOOGLE + BIG ACTION = NEWSEO. I highly recommend Michael Wong's
BUSINESS"Search Engine Optimization Strategies"
eBook.
WEBSITE. If you have one, I'll let you in on
a little secret, it doesn't matter what yourSOLUTION  #3:  BIG  ACTIONS.
website looks like (within reason), all that
matters is getting "targeted local traffic"What is the one action you want a first time
and having clearly defined "BIG actions" forvisitor to take at your website? How are you
successful real estate agent marketing tools.going to get their email address or phone
number?
NO WEBSITE. Before you hire anybody to design
it, consult a website design company thatA "BIG action" will answer both these
specializes in real estate agents andquestions. Here is a sample list of "BIG
internet marketing because they will be ableactions"  for  real  estate agents' websites:
to  incorporate  the  next  three  solutions.
--  Call  for  a free "property consultation"
GOOGLE. What is it and why is it so
important? Google is a search engine, where--  Sign-up  for  new  housing  listings
people search for websites, information,
videos, etc. It's important because "67% of-- Sign-up for home buyer and seller
U.S. adults use search engines as a researcheducation
tool  before  making  a  purchase decision*."
-- Sign-up for a free "current market
When potential clients (targeted traffic)assessment"  (CMA)
search for the keyword "your city + real
estate agent" (example, "Miami real estate-- Sign-up for free virtual tours of property
agent") wouldn't it be great if they foundlistings
your website? When your website appears, let
me say "welcome to the 21st century of real-- Sign-up for a free "property consultation"
estate  agent  marketing  tools".
-- Sign-up for a free "first time home
(*iCrossing, "How America Searches: Onlinebuyers"  eBook
Shopping",  August  2005)
What your website's "BIG actions" are, needs
If you're not found in Google (TM) for termsto be the #1 answered question. If you don't
such as, "your city + real estate agent", andknow what your "BIG actions" are, then a
within the first three pages of results, it'sfirst-time visitor to your website won't know
like a selling a home without putting a "foreither. If you have a "BIG action" it also
sale" sign on the lawn or a listing on MLS,needs to be up front on your homepage and
only a select few are going to know it's forlimited  to a maximum of three "BIG actions".
sale. Getting ranked in the first three pages
doesn't just happen, you need to incorporateDefine and implement up to three "BIG
two simple solutions: Google pay-per-clickactions" today, get their email and follow-up
(PPC) advertising and search enginewith automated emails, and get them to call
optimization  (SEO).you or sign-up for a "property consultation",
it's  that  simple.
SOLUTION #1: GOOGLE PAY-PER-CLICK (PPC)
ADVERTISING.Implement these three local real estate agent
marketing solutions and become a seven or six
Pay-per-click (PPC) is an online advertisingfigure commission earning agent today.
format, where you buy web traffic that's 100%



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