Real Estate Agent Marketing Tools

Real estate agent marketing tools to increasePay-per-click (PPC) is an online advertising format,
your commissions by 25% to 50% this year,where you buy web traffic that's 100% customer
interested?targeted. Immediately (within minutes) after
I've concluded that 99% of real estate agents'signing up with an account, your Ads will be placed
marketing tools are ineffective because they areon search engine result pages (SERP) for the
you using A) "push marketing" B) not getting asearched "keywords" (phrases) relevant to your
tangible ROI in the name of "getting their namebusiness.
our there" (are advertising on benches???).The best part is that you only pay when
Furthermore, only 1% of real estate agents solvesomeone clicks on your ad and not for the
both of these challenges, not surprisingly they arenumber of times (impressions) it appears on the
also a part of the top 1% of commission earningscreen. Secondly, because it's a bidding system,
agents. By the end of reading this real estateyou only pay as much as you want to, with no
agent marketing tools article, you will have threemonthly minimum. To set-up a Google Adwords
simple tools for getting "qualified leads" andaccount go to:
increasing your 25% to 50% in commissions thisSOLUTION #2: SEARCH ENGINE OPTIMIZATION.
year.Instead of paying for being in the "sponsored
SOLUTION: Internet Marketing for Real Estatelinks" portion, you could appear in the natural (aka
Agentsorganic) portion of the search engine result page
Typical Internet Marketing for Real Estate Agent(SERP), internet marketers use a simple and
Approach:powerful marketing concept called search engine
WEBSITE + NO TRAFFIC = FANCY BROCHUREoptimization (SEO). There are two forms of SEO
Top 1% Internet Marketing for Real Estate Agenttechniques, I only recommend using "white hat"
Approach:(ethical) SEO. The other form called "black hat"
WEBSITE + LOCAL GOOGLE + BIG ACTION =SEO, will most likely get you banned from search
NEW BUSINESSengines and tarnish your brand image.
WEBSITE. If you have one, I'll let you in on a littleHow to search engine optimize your website is
secret, it doesn't matter what your website lookswell beyond the scope of this article, entire books
like (within reason), all that matters is gettinghave been written on the subject of SEO. I highly
"targeted local traffic" and having clearly definedrecommend Michael Wong's "Search Engine
"BIG actions" for successful real estate agentOptimization Strategies" eBook.
marketing tools.SOLUTION #3: BIG ACTIONS.
NO WEBSITE. Before you hire anybody to designWhat is the one action you want a first time
it, consult a website design company thatvisitor to take at your website? How are you
specializes in real estate agents and internetgoing to get their email address or phone
marketing because they will be able to incorporatenumber?
the next three solutions.A "BIG action" will answer both these questions.
GOOGLE. What is it and why is it so important?Here is a sample list of "BIG actions" for real
Google is a search engine, where people searchestate agents' websites:
for websites, information, videos, etc. It's-- Call for a free "property consultation"
important because "67% of U.S. adults use search-- Sign-up for new housing listings
engines as a research tool before making a-- Sign-up for home buyer and seller education
purchase decision*."-- Sign-up for a free "current market
When potential clients (targeted traffic) search forassessment" (CMA)
the keyword "your city + real estate agent"-- Sign-up for free virtual tours of property listings
(example, "Miami real estate agent") wouldn't it be-- Sign-up for a free "property consultation"
great if they found your website? When your-- Sign-up for a free "first time home buyers"
website appears, let me say "welcome to theeBook
21st century of real estate agent marketingWhat your website's "BIG actions" are, needs to
tools".be the #1 answered question. If you don't know
(*iCrossing, "How America Searches: Onlinewhat your "BIG actions" are, then a first-time
Shopping", August 2005)visitor to your website won't know either. If you
If you're not found in Google (TM) for terms suchhave a "BIG action" it also needs to be up front
as, "your city + real estate agent", and within theon your homepage and limited to a maximum of
first three pages of results, it's like a selling athree "BIG actions".
home without putting a "for sale" sign on the lawnDefine and implement up to three "BIG actions"
or a listing on MLS, only a select few are going totoday, get their email and follow-up with
know it's for sale. Getting ranked in the first threeautomated emails, and get them to call you or
pages doesn't just happen, you need tosign-up for a "property consultation", it's that
incorporate two simple solutions: Googlesimple.
pay-per-click (PPC) advertising and search engineImplement these three local real estate agent
optimization (SEO).marketing solutions and become a seven or six
SOLUTION #1: GOOGLE PAY-PER-CLICK (PPC)figure commission earning agent today.
ADVERTISING.