| Real estate agent marketing tools to
| |
| | traffic that's 100% customer targeted.
|
| increase your commissions by 25% to 50%
| |
| | Immediately (within minutes) after
|
| this year, interested?
| |
| | signing up with an account, your Ads will
|
| I've concluded that 99% of real estate
| |
| | be placed on search engine result pages
|
| agents' marketing tools are ineffective
| |
| | (SERP) for the searched "keywords"
|
| because they are you using A) "push
| |
| | (phrases) relevant to your business.
|
| marketing" B) not getting a tangible ROI
| |
| | The best part is that you only pay when
|
| in the name of "getting their name our
| |
| | someone clicks on your ad and not for the
|
| there" (are advertising on benches???).
| |
| | number of times (impressions) it appears
|
| Furthermore, only 1% of real estate
| |
| | on the screen. Secondly, because it's a
|
| agents solve both of these challenges,
| |
| | bidding system, you only pay as much as
|
| not surprisingly they are also a part of
| |
| | you want to, with no monthly minimum. To
|
| the top 1% of commission earning agents.
| |
| | set-up a Google Adwords account go to:
|
| By the end of reading this real estate
| |
| | SOLUTION #2: SEARCH ENGINE OPTIMIZATION.
|
| agent marketing tools article, you will
| |
| | Instead of paying for being in the
|
| have three simple tools for getting
| |
| | "sponsored links" portion, you could
|
| "qualified leads" and increasing your 25%
| |
| | appear in the natural (aka organic)
|
| to 50% in commissions this year.
| |
| | portion of the search engine result page
|
| SOLUTION: Internet Marketing for Real
| |
| | (SERP), internet marketers use a simple
|
| Estate Agents
| |
| | and powerful marketing concept called
|
| Typical Internet Marketing for Real
| |
| | search engine optimization (SEO). There
|
| Estate Agent Approach:
| |
| | are two forms of SEO techniques, I only
|
| WEBSITE + NO TRAFFIC = FANCY BROCHURE
| |
| | recommend using "white hat" (ethical)
|
| Top 1% Internet Marketing for Real Estate
| |
| | SEO. The other form called "black hat"
|
| Agent Approach:
| |
| | SEO, will most likely get you banned from
|
| WEBSITE + LOCAL GOOGLE + BIG ACTION = NEW
| |
| | search engines and tarnish your brand
|
| BUSINESS
| |
| | image.
|
| WEBSITE. If you have one, I'll let you in
| |
| | How to search engine optimize your
|
| on a little secret, it doesn't matter
| |
| | website is well beyond the scope of this
|
| what your website looks like (within
| |
| | article, entire books have been written
|
| reason), all that matters is getting
| |
| | on the subject of SEO. I highly recommend
|
| "targeted local traffic" and having
| |
| | Michael Wong's "Search Engine
|
| clearly defined "BIG actions" for
| |
| | Optimization Strategies" eBook.
|
| successful real estate agent marketing
| |
| | SOLUTION #3: BIG ACTIONS.
|
| tools.
| |
| | What is the one action you want a first
|
| NO WEBSITE. Before you hire anybody to
| |
| | time visitor to take at your website? How
|
| design it, consult a website design
| |
| | are you going to get their email address
|
| company that specializes in real estate
| |
| | or phone number?
|
| agents and internet marketing because
| |
| | A "BIG action" will answer both these
|
| they will be able to incorporate the next
| |
| | questions. Here is a sample list of "BIG
|
| three solutions.
| |
| | actions" for real estate agents'
|
| GOOGLE. What is it and why is it so
| |
| | websites:
|
| important? Google is a search engine,
| |
| | -- Call for a free "property
|
| where people search for websites,
| |
| | consultation"
|
| information, videos, etc. It's important
| |
| | -- Sign-up for new housing listings
|
| because "67% of U.S. adults use search
| |
| | -- Sign-up for home buyer and seller
|
| engines as a research tool before making
| |
| | education
|
| a purchase decision*."
| |
| | -- Sign-up for a free "current market
|
| When potential clients (targeted traffic)
| |
| | assessment" (CMA)
|
| search for the keyword "your city + real
| |
| | -- Sign-up for free virtual tours of
|
| estate agent" (example, "Miami real
| |
| | property listings
|
| estate agent") wouldn't it be great if
| |
| | -- Sign-up for a free "property
|
| they found your website? When your
| |
| | consultation"
|
| website appears, let me say "welcome to
| |
| | -- Sign-up for a free "first time home
|
| the 21st century of real estate agent
| |
| | buyers" eBook
|
| marketing tools".
| |
| | What your website's "BIG actions" are,
|
| (*iCrossing, "How America Searches:
| |
| | needs to be the #1 answered question. If
|
| Online Shopping", August 2005)
| |
| | you don't know what your "BIG actions"
|
| If you're not found in Google (TM) for
| |
| | are, then a first-time visitor to your
|
| terms such as, "your city + real estate
| |
| | website won't know either. If you have a
|
| agent", and within the first three pages
| |
| | "BIG action" it also needs to be up front
|
| of results, it's like a selling a home
| |
| | on your homepage and limited to a maximum
|
| without putting a "for sale" sign on the
| |
| | of three "BIG actions".
|
| lawn or a listing on MLS, only a select
| |
| | Define and implement up to three "BIG
|
| few are going to know it's for sale.
| |
| | actions" today, get their email and
|
| Getting ranked in the first three pages
| |
| | follow-up with automated emails, and get
|
| doesn't just happen, you need to
| |
| | them to call you or sign-up for a
|
| incorporate two simple solutions: Google
| |
| | "property consultation", it's that
|
| pay-per-click (PPC) advertising and
| |
| | simple.
|
| search engine optimization (SEO).
| |
| | Implement these three local real estate
|
| SOLUTION #1: GOOGLE PAY-PER-CLICK (PPC)
| |
| | agent marketing solutions and become a
|
| ADVERTISING.
| |
| | seven or six figure commission earning
|
| Pay-per-click (PPC) is an online
| |
| | agent today.
|
| advertising format, where you buy web
| |
| |
|
