| Real estate agent marketing tools to increase | | | | Pay-per-click (PPC) is an online advertising format, |
| your commissions by 25% to 50% this year, | | | | where you buy web traffic that's 100% customer |
| interested? | | | | targeted. Immediately (within minutes) after |
| I've concluded that 99% of real estate agents' | | | | signing up with an account, your Ads will be placed |
| marketing tools are ineffective because they are | | | | on search engine result pages (SERP) for the |
| you using A) "push marketing" B) not getting a | | | | searched "keywords" (phrases) relevant to your |
| tangible ROI in the name of "getting their name | | | | business. |
| our there" (are advertising on benches???). | | | | The best part is that you only pay when |
| Furthermore, only 1% of real estate agents solve | | | | someone clicks on your ad and not for the |
| both of these challenges, not surprisingly they are | | | | number of times (impressions) it appears on the |
| also a part of the top 1% of commission earning | | | | screen. Secondly, because it's a bidding system, |
| agents. By the end of reading this real estate | | | | you only pay as much as you want to, with no |
| agent marketing tools article, you will have three | | | | monthly minimum. To set-up a Google Adwords |
| simple tools for getting "qualified leads" and | | | | account go to: |
| increasing your 25% to 50% in commissions this | | | | SOLUTION #2: SEARCH ENGINE OPTIMIZATION. |
| year. | | | | Instead of paying for being in the "sponsored |
| SOLUTION: Internet Marketing for Real Estate | | | | links" portion, you could appear in the natural (aka |
| Agents | | | | organic) portion of the search engine result page |
| Typical Internet Marketing for Real Estate Agent | | | | (SERP), internet marketers use a simple and |
| Approach: | | | | powerful marketing concept called search engine |
| WEBSITE + NO TRAFFIC = FANCY BROCHURE | | | | optimization (SEO). There are two forms of SEO |
| Top 1% Internet Marketing for Real Estate Agent | | | | techniques, I only recommend using "white hat" |
| Approach: | | | | (ethical) SEO. The other form called "black hat" |
| WEBSITE + LOCAL GOOGLE + BIG ACTION = | | | | SEO, will most likely get you banned from search |
| NEW BUSINESS | | | | engines and tarnish your brand image. |
| WEBSITE. If you have one, I'll let you in on a little | | | | How to search engine optimize your website is |
| secret, it doesn't matter what your website looks | | | | well beyond the scope of this article, entire books |
| like (within reason), all that matters is getting | | | | have been written on the subject of SEO. I highly |
| "targeted local traffic" and having clearly defined | | | | recommend Michael Wong's "Search Engine |
| "BIG actions" for successful real estate agent | | | | Optimization Strategies" eBook. |
| marketing tools. | | | | SOLUTION #3: BIG ACTIONS. |
| NO WEBSITE. Before you hire anybody to design | | | | What is the one action you want a first time |
| it, consult a website design company that | | | | visitor to take at your website? How are you |
| specializes in real estate agents and internet | | | | going to get their email address or phone |
| marketing because they will be able to incorporate | | | | number? |
| the next three solutions. | | | | A "BIG action" will answer both these questions. |
| GOOGLE. What is it and why is it so important? | | | | Here is a sample list of "BIG actions" for real |
| Google is a search engine, where people search | | | | estate agents' websites: |
| for websites, information, videos, etc. It's | | | | -- Call for a free "property consultation" |
| important because "67% of U.S. adults use search | | | | -- Sign-up for new housing listings |
| engines as a research tool before making a | | | | -- Sign-up for home buyer and seller education |
| purchase decision*." | | | | -- Sign-up for a free "current market |
| When potential clients (targeted traffic) search for | | | | assessment" (CMA) |
| the keyword "your city + real estate agent" | | | | -- Sign-up for free virtual tours of property listings |
| (example, "Miami real estate agent") wouldn't it be | | | | -- Sign-up for a free "property consultation" |
| great if they found your website? When your | | | | -- Sign-up for a free "first time home buyers" |
| website appears, let me say "welcome to the | | | | eBook |
| 21st century of real estate agent marketing | | | | What your website's "BIG actions" are, needs to |
| tools". | | | | be the #1 answered question. If you don't know |
| (*iCrossing, "How America Searches: Online | | | | what your "BIG actions" are, then a first-time |
| Shopping", August 2005) | | | | visitor to your website won't know either. If you |
| If you're not found in Google (TM) for terms such | | | | have a "BIG action" it also needs to be up front |
| as, "your city + real estate agent", and within the | | | | on your homepage and limited to a maximum of |
| first three pages of results, it's like a selling a | | | | three "BIG actions". |
| home without putting a "for sale" sign on the lawn | | | | Define and implement up to three "BIG actions" |
| or a listing on MLS, only a select few are going to | | | | today, get their email and follow-up with |
| know it's for sale. Getting ranked in the first three | | | | automated emails, and get them to call you or |
| pages doesn't just happen, you need to | | | | sign-up for a "property consultation", it's that |
| incorporate two simple solutions: Google | | | | simple. |
| pay-per-click (PPC) advertising and search engine | | | | Implement these three local real estate agent |
| optimization (SEO). | | | | marketing solutions and become a seven or six |
| SOLUTION #1: GOOGLE PAY-PER-CLICK (PPC) | | | | figure commission earning agent today. |
| ADVERTISING. | | | | |