| Real estate agent marketing tools to increase | | | | customer targeted. Immediately (within |
| your commissions by 25% to 50% this year, | | | | minutes) after signing up with an account, |
| interested? | | | | your Ads will be placed on search engine |
| | | | result pages (SERP) for the searched |
| I've concluded that 99% of real estate | | | | "keywords" (phrases) relevant to your |
| agents' marketing tools are ineffective | | | | business. |
| because they are you using A) "push | | | | |
| marketing" B) not getting a tangible ROI in | | | | The best part is that you only pay when |
| the name of "getting their name our there" | | | | someone clicks on your ad and not for the |
| (are advertising on benches???). | | | | number of times (impressions) it appears on |
| | | | the screen. Secondly, because it's a bidding |
| Furthermore, only 1% of real estate agents | | | | system, you only pay as much as you want to, |
| solve both of these challenges, not | | | | with no monthly minimum. To set-up a Google |
| surprisingly they are also a part of the top | | | | Adwords account go to: |
| 1% of commission earning agents. By the end | | | | |
| of reading this real estate agent marketing | | | | SOLUTION #2: SEARCH ENGINE OPTIMIZATION. |
| tools article, you will have three simple | | | | |
| tools for getting "qualified leads" and | | | | Instead of paying for being in the "sponsored |
| increasing your 25% to 50% in commissions | | | | links" portion, you could appear in the |
| this year. | | | | natural (aka organic) portion of the search |
| | | | engine result page (SERP), internet marketers |
| SOLUTION: Internet Marketing for Real Estate | | | | use a simple and powerful marketing concept |
| Agents | | | | called search engine optimization (SEO). |
| | | | There are two forms of SEO techniques, I only |
| Typical Internet Marketing for Real Estate | | | | recommend using "white hat" (ethical) SEO. |
| Agent Approach: | | | | The other form called "black hat" SEO, will |
| | | | most likely get you banned from search |
| WEBSITE + NO TRAFFIC = FANCY BROCHURE | | | | engines and tarnish your brand image. |
| | | | |
| Top 1% Internet Marketing for Real Estate | | | | How to search engine optimize your website is |
| Agent Approach: | | | | well beyond the scope of this article, entire |
| | | | books have been written on the subject of |
| WEBSITE + LOCAL GOOGLE + BIG ACTION = NEW | | | | SEO. I highly recommend Michael Wong's |
| BUSINESS | | | | "Search Engine Optimization Strategies" |
| | | | eBook. |
| WEBSITE. If you have one, I'll let you in on | | | | |
| a little secret, it doesn't matter what your | | | | SOLUTION #3: BIG ACTIONS. |
| website looks like (within reason), all that | | | | |
| matters is getting "targeted local traffic" | | | | What is the one action you want a first time |
| and having clearly defined "BIG actions" for | | | | visitor to take at your website? How are you |
| successful real estate agent marketing tools. | | | | going to get their email address or phone |
| | | | number? |
| NO WEBSITE. Before you hire anybody to design | | | | |
| it, consult a website design company that | | | | A "BIG action" will answer both these |
| specializes in real estate agents and | | | | questions. Here is a sample list of "BIG |
| internet marketing because they will be able | | | | actions" for real estate agents' websites: |
| to incorporate the next three solutions. | | | | |
| | | | -- Call for a free "property consultation" |
| GOOGLE. What is it and why is it so | | | | |
| important? Google is a search engine, where | | | | -- Sign-up for new housing listings |
| people search for websites, information, | | | | |
| videos, etc. It's important because "67% of | | | | -- Sign-up for home buyer and seller |
| U.S. adults use search engines as a research | | | | education |
| tool before making a purchase decision*." | | | | |
| | | | -- Sign-up for a free "current market |
| When potential clients (targeted traffic) | | | | assessment" (CMA) |
| search for the keyword "your city + real | | | | |
| estate agent" (example, "Miami real estate | | | | -- Sign-up for free virtual tours of property |
| agent") wouldn't it be great if they found | | | | listings |
| your website? When your website appears, let | | | | |
| me say "welcome to the 21st century of real | | | | -- Sign-up for a free "property consultation" |
| estate agent marketing tools". | | | | |
| | | | -- Sign-up for a free "first time home |
| (*iCrossing, "How America Searches: Online | | | | buyers" eBook |
| Shopping", August 2005) | | | | |
| | | | What your website's "BIG actions" are, needs |
| If you're not found in Google (TM) for terms | | | | to be the #1 answered question. If you don't |
| such as, "your city + real estate agent", and | | | | know what your "BIG actions" are, then a |
| within the first three pages of results, it's | | | | first-time visitor to your website won't know |
| like a selling a home without putting a "for | | | | either. If you have a "BIG action" it also |
| sale" sign on the lawn or a listing on MLS, | | | | needs to be up front on your homepage and |
| only a select few are going to know it's for | | | | limited to a maximum of three "BIG actions". |
| sale. Getting ranked in the first three pages | | | | |
| doesn't just happen, you need to incorporate | | | | Define and implement up to three "BIG |
| two simple solutions: Google pay-per-click | | | | actions" today, get their email and follow-up |
| (PPC) advertising and search engine | | | | with automated emails, and get them to call |
| optimization (SEO). | | | | you or sign-up for a "property consultation", |
| | | | it's that simple. |
| SOLUTION #1: GOOGLE PAY-PER-CLICK (PPC) | | | | |
| ADVERTISING. | | | | Implement these three local real estate agent |
| | | | marketing solutions and become a seven or six |
| Pay-per-click (PPC) is an online advertising | | | | figure commission earning agent today. |
| format, where you buy web traffic that's 100% | | | | |