| Dear Website Owner,If you have an
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| | handy thing to have when buyers want
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| existing website or domain name you no
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| | "proof" that your name is as special as
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| longer need and wish to sell it to an
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| | you claim. In the end, it is an
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| interested buyer for a one-time profit,
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| | exceptionally valuable asset, available
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| or if you're a speculator looking to
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| | for a very small price.For information on
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| build a steady source of revenue by
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| | UK Website for Sale's professional
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| buying and reselling valuable domain
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| | appraisal services, visit: We offer a 20+
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| names, this helpful guide will explain
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| | page Website Appraisal that can
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| the steps you need to take to ensure a
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| | dramatically increase the value of your
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| quick, easy, profitable sale.Step 1 -
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| | website. No one on the Internet offers a
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| Establish a Reasonable Price for Your
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| | more complete or cost effective Website
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| SiteHow Much Can I Get?Before you sell,
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| | Appraisal, and certainly no one offers
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| it's a good idea to know how much the
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| | all the extras we do that are included
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| domain is worth. Market prices for domain
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| | for FREE!Step 2 - Prepare your Business
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| names can run from a few dollars to
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| | Information for the SaleAfter you have
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| thousands of dollars for premium names.
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| | decided to sell your business for
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| The domain name "Loans.com", for example,
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| | whatever reason and chosen an asking
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| sold for $3,000,000 just a few years ago.
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| | price that you can support (hopefully
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| The key to deciding whether or not to
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| | with some advice from research or, even
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| sell a domain name you own is to
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| | better, through a professional appraisal
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| determine its worth to you if kept and,
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| | service), you are now ready to talk to
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| alternatively, how much a buyer is
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| | some potential buyers. Or are you?Much
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| willing to pay. You may have heard 'rags
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| | like the asking price, the art of
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| to riches' type stories of cheap domain
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| | preparing your business for sale is not
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| names resold for hundreds of thousands of
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| | that easy. So, what do you need to
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| dollars. During the good old days of the
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| | successfully prepare the business and
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| Internet boom this was possible. However,
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| | information? The list and needs vary
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| things have slowed down considerably
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| | greatly over business types, revenue
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| since then and there it is very rare to
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| | sizes, verticals, and so on. For any
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| hear of a domain name sold for more than
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| | business, the basic requirements for what
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| $10,000. However, while big deal domain
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| | you will need are quite similar. At the
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| sales do occur less often in today's
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| | very least, you should have the following
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| domain market, selling domain names can
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| | items:1. Business Summary -- what it
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| still be very profitable. Short, catchy,
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| | is and why you are selling2.
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| top level domain names are selling for
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| | Business Plan/Marketing Plan -- if you
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| upwards of $5,000 on the domain
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| | have them3. Asset List -- both
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| aftermarket. Other longer, but still
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| | tangible and intangible4. Search
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| usable, names may be worth hundreds of
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| | Engine Rankings5. Website Traffic
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| dollars.Pricing is relative. Relative to
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| | Reports6. Any Technical details7.
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| your desire to sell, the type and
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| | Financials (previous years and Current
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| timeliness of bidder inquiries
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| | YTD financials)8. Most recent
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| (individual or corporate) and how well
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| | completed year's Profit & Loss or Income
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| the sale price is negotiated. Don't try
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| | Statement report and Balance Sheet -- if
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| to fit your domain name into some
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| | you have it9. Sales Forecasts10.
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| 'proprietary pricing model'. Every
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| | Supporting documents for the Financials
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| domain name is applicable to a different
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| | -- Tax, Bank, and/or Merchant
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| target market. Determine who your
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| | StatementsThe previous items will give
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| potential buyers are before determining
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| | all potential buyers a good idea what is
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| your asking price so you don't over or
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| | for sale and probably a good idea if they
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| under estimate that price. Most names
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| | are interested in pursuing the sale or
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| (~85%) sell for between 15%-40% of the
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| | not. However, that is usually just the
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| asking price. Exceptions to this
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| | beginning, so be prepared for many, many,
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| trend:Fantastic names - Truly great names
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| | many more questions.Also, please keep in
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| can command what a seller requests,
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| | mind that your materials, presentation,
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| unless that amount is unreasonable.
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| | and responses will be graded as part of
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| High asking prices - Names that have
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| | the business in a way. Why? Because, how
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| ridiculous or greedy asking prices rarely
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| | can your business be successful if you
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| sell. Important!
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| | are unorganized, not well presented, and
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| Poor names - Names littered with
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| | not able to respond quickly and
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| hyphens, adult names, "4"s for the number
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| | concisely? This is what the buyer will be
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| "four", "2"s for the number "two", "U"s
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| | thinking. And in my experience, this is
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| for the word "you", etc. Don't waste your
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| | pretty accurate.Step 3 - Market Your
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| time listing names like these. They
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| | Website/Domain NameThere are various
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| rarely sell.How Do I Determine My Site's
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| | methods of putting your domain name up
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| Worth?Selling virtual real estate is a
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| | for sale. Decide whether you would like
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| lot like selling physical real estate.
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| | to sell your domain by owner or simplify
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| Just like with the housing market,
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| | the process and significantly increase
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| website "homes" (also known as domain
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| | your chances of receiving the best offer
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| names) can be purchased for a low cost,
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| | in the shortest amount of time by listing
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| remodeled and decorated to look very
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| | your domain name with a third party, such
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| attractive to potential buyers, and sold
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| | as if I Want to Market My Site On My
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| for a considerable profit. To understand
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| | Own?There are 101 different ways to
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| how this works, first consider that you
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| | promote your domain name. One way we
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| were in fact selling an actual house
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| | don't recommend is blanketing companies
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| built on land instead of an abstract
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| | with unsolicited email. Writing mail to
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| entity on the web. It would be impossible
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| | 200 banks asking if they want to buy is
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| to price your home without doing
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| | not likely to win you many friends, nor
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| extensive research to determine its
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| | make you any deals. Your time would be
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| worth. You'd need to take many factors
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| | better employed using the methods listed
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| into consideration, such as: size,
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| | below:a) Update the domain name
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| landscape, curb appeal, the value of
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| | registration informationMany potential
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| other properties in the area, the current
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| | buyers will look at the information in
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| buying market, and - perhaps the biggest
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| | the WHOIS database as a first step when
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| factor - location, location, location!
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| | investigating a name that they are
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| You'd never dream of arbitrarily
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| | considering buying. So make it perfectly
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| assigning a sale price to your home
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| | clear that the name is for sale. Update
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| without having some idea of its worth and
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| | the owner's name to include (This name is
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| what buyers might be willing to pay. If
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| | for sale) after your own name. Make sure
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| you underprice your home, you could be
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| | all your contact information is current
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| missing out on a substantial profit
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| | and accurate. Contact your domain name
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| opportunity. However, if you overprice
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| | registrar to update your WHOIS listing.b)
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| your home, you might not be able to sell
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| | Put a promotional website upThe other
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| it at all. That's why it's so important
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| | obvious way for a potential buyer to find
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| to have all the facts before putting your
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| | out if a domain name is for sale is to
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| home on the market - and the same holds
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| | visit the website. Don't disappoint them.
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| true for selling your virtual home on the
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| | If you don't have an existing website,
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| web.When determining your site's value,
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| | get some web space from a decent host
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| you may need to do some research online.
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| | provider and put a simple, one-page site
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| It is often a good idea to compare
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| | up, showing that the name is for sale.
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| different websites on the Internet and to
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| | Include a form or at least an email
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| see which sites catch your eye. You can
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| | address so that interested parties can
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| make a mental note of the methods used on
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| | submit offers.c) Get the Word OutThere
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| websites that were appealing to you; then
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| | are two different types of e-marketing
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| you can use those ideas when creating or
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| | strategies that may help increase your
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| updating your own website. The design of
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| | sales.Direct Marketing: Identify and
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| a website is very important when you are
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| | Address Your Audience. What types of
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| trying to sell an existing site online.
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| | businesses or individuals would be
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| The design should be bold and colorful,
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| | interested in your name? When you have
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| but should not be too busy. You may want
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| | identified your specific audience, you
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| to use colors that relate to the theme of
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| | can take the next steps:1. Visit
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| the site as well. For instance, if you
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| | newsgroups related to domain names and
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| are selling bottled water, it would be
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| | the nature of your name for sale. Post
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| logical to use shades of blue on your
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| | messages and begin discussions.2.
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| website. However, no matter how brilliant
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| | Subscribe to ezines related to the topic
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| the website design is, the purpose of the
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| | and find out where these people are on
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| site must also be useful for the website
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| | the web, and how you can contact them.3.
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| to sell. A good website will revolve
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| | Once you have contacts, you can send
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| around an interesting idea or useful type
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| | out emails to potential customers.Mass
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| of business. To reflect the purpose of
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| | Marketing: Address Many. As opposed to
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| your website, you should include clear,
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| | direct marketing, mass marketing targets
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| informative content that is easy to
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| | a large amount of people, hoping for a
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| understand. A website with a clear and
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| | small response. Some ways to do this
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| interesting purpose is very likely to
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| | are:4. Participate in domain
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| sell on the Internet.What Makes a Site
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| | forums, ask questions and seek out domain
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| Valuable to Buyers?These days most
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| | resellers or people who may be able to
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| websites are valued by the number of
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| | offer you more tips.5. Use search
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| visitors they attract. One common yard
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| | engines. Although search engines differ
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| stick is your domain name is valued at
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| | in their methods of operation and website
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| $10 to $30 per hit per day. If 1,000
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| | submission, you can often submit your
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| people land on your front page each day,
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| | site for no cost. To find out more
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| your domain could be worth $10,000 to
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| | information about different search
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| $30,000. Another optimistic way of
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| | engines and how they work, visit are the
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| looking at domain values is each unique
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| | Benefits to Registering My Site With a
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| visitor you get over the course of a
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| | Third Party?For a small fee, you can list
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| month is worth $250. If the visitor
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| | your site with a reputable third party,
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| clicks to a second page on your site, her
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| | such as and greatly enhance your site's
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| presence is worth $500. By this measure,
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| | exposure to qualified buyers and ultimate
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| a site getting only 10 hits per day could
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| | profit potential. Among the many benefits
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| go for $15,000. This strategy is a lot
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| | you'll receive by registering with
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| like the way traditional businesses have
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| | ukwebsiteforsale are:路 High
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| always been sold. The more customers a
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| | visibility - Reach 1000s of qualified
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| store has, the more it is worth to a
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| | buyers every month路 FREE 3-Month
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| buyer. That is a pretty solid way to
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| | Featured Listing with purchase of
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| value domains. It is a model that is
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| | professional appraisal路
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| likely to be around for a long time to
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| | Professionally written ads路 FREE
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| come.Here are some of the main questions
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| | email newsletter路 A professional
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| a typical buyer will ask him or herself
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| | appraisal to accurately determine your
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| when considering whether or not a website
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| | sites worth and increase your chances of
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| is worth purchasing - and at what price:
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| | selling - ready in three to five business
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| Is the site making any money? Is there
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| | days路 The security of working
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| proof?
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| | with a trusted, experienced and highly
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| What is the potential for future
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| | recommended company路 The
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| profits?
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| | opportunity to connect with a recommended
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| Does the site have traffic? Is there
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| | site broker, who will further simplify
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| proof?
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| | the process by handling payment, escrow,
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| Is the site attractive/well designed? Is
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| | and domain and registrar transfer.Visit
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| it functional and user friendly?
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| | to learn more.Step #4 - Make The DealYou
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| When was the domain name registered?
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| | could get lucky, and receive an offer
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| How is the site ranked with the major
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| | just days after listing your name.
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| search engines?
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| | Typically, though, names are listed for
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| What does is take to maintain the site?
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| | months before any offers arrive. The key
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| i.e. hosting fees, content addition,
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| | here is to be patient. Think about it - a
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| promotion, etc.
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| | party needs to come along who believes
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| Why does the owner want to sell the
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| | that the name is right, even essential,
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| website?If you've purchased a unique
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| | for their new Web site. The only other
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| domain name with a great deal of
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| | offers you will get will be from domain
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| potential value, it may not be necessary
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| | resellers, who will typically offer you
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| for you to have an existing website in
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| | 20-25% of a name's potential value.
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| order for you to sell your domain name
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| | Unless you really need the money, turn
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| for a profit. Typically, domain names
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| | down these offers, but note them anyway,
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| will sell based on its performance in
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| | as they are external confirmation that
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| four key categories:1. Commercial
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| | your name has resale value.Once you have
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| Development Potential - The ability of
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| | agreed a deal with the buyer, then you
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| your domain name to be used as a brand,
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| | will have to complete the deal. They send
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| redirect, campaign address, etc.2.
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| | you payment, and you transfer the name to
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| Recognition - The relevance of your name
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| | them. It's best to use an escrow service
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| to the market and how easy it is to
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| | here. It protects both parties, but adds
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| remember.3. Length - In most cases,
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| | to the cost, so make sure you have agreed
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| shorter is better. However, a longer more
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| | beforehand who will pay for it. Normally
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| obvious name can sometimes be more
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| | the buyer pays, but sometimes the cost is
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| valuable than a short classified-ad
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| | shared. Please note: to sell a domain
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| contraction style domain.4.
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| | name by owner, through a private
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| Extension Value - This refers to the .COM
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| | transaction rather than a trusted third
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| part of your domain name. Currently .COM
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| | party, is risky business unless you
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| names still command the highest values
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| | completely trust the buyer.There will be
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| followed by .NET, some national domains
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| | some wait time as money switches hands
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| (such as .UK) and .ORG names.How Can I
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| | and the domain name ownership is
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| Guarantee I've Priced My Site
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| | transferred. Unless you are selling your
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| Correctly?Unless you are a true domain
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| | domain to your mother or selling it for a
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| name expert, we strongly recommend having
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| | very low price, we recommend using an
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| your site professionally appraised. In
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| | escrow service to take care of the money
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| fact, this is probably one of the most
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| | transaction.Copyright 2004-Good luck!
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| important steps you can take towards
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| | Manny Avedissian
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| ensuring a successful sale of your site.
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| | Avedissian has earned his degree in
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| Appraisers are professionals and experts
| |
| | Business Administration. Mr. Avedissian
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| in their field, and they have the means
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| | has over 20 years of professional
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| and methods to conclude what your domain
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| | business experience ranging from private
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| name is worth. As we mentioned earlier,
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| | corporations to governmental agencies.
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| if you place an exaggerated price on your
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| | Mr. Avedissian has owned and operated
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| name, potential buyers will be scared
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| | previous internet businesses. Mr.
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| away from making a reasonable offer. If
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| | Avedissisan is also a member in good
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| you undervalue your name, you may end up
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| | standing with the prestigious
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| kicking yourself when your newly sold
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| | International Webmasters Association (
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| name rakes in millions - for someone
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| | IWA ).
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| else. Furthermore, an appraisal is a very
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