The Recipe for Real Estate Success... Finding Motivated Sellers

In real estate there is a saying that you don'tthough they are being sold without an agent.
make your money when you sell, you make yourTechnically, real estate agents must state that
money when you buy. The name of the game isthey are agents in all advertising materials, but the
finding amazing deals and then keeping them forless scrupulous ones frequently disobey this rule.
the long term or turning around and flipping for aAlso look for key phrases such as "must sell,
handsome profit. Of course, if great deals werefix-up, needs work, vacant," and of course,
that easy to find, everybody would be doing it."motivated sellers" (although agents often
The forces of supply and demand would inflateadvertise "motivated seller" when in fact their
the price of properties to the point that thereclient isn't all that motivated!). Be prepared to
would be no deals left! Naysayers claim that this ismake a lot of calls and not to spend much time
true of today's housing market, but in reality,with each seller - finding deals is a numbers game,
there are endless deals to be found almostand you have to make a lot of calls to find that
anywhere at almost anytime. Finding these dealsone special deal.
takes experience and talent, but this articleBut you shouldn't limit yourself to FSBOs (homes
serves as a head start for novice investors, or athat are "for sale by owner"). Instead, draft a
refresher course for old pros.letter on professional letterhead and fax it to all of
Distressed Owners Make for Distressedthe real estate offices in your area. Explain that
Properties (And Vice Versa)you are a real estate investor looking for
What is a great deal? Quite simply, it's when youdistressed properties and that you can close
buy a property for well below its actual value andquickly if the price is right. This way, you can
or with favorable terms. The only way this canhave an entire army of real estate agents
happen is for the seller to be ignorant of theworking for you, free of charge. If one of them
market, completely uninterested in profit motives,finds a property for you, the seller of the home
or extremely motivated to sell. Your chances ofwill pay the agent's commission. You owe them
making a career out of finding homes owned bynothing, it comes off the seller's side.
people who don't know any better or who don'tAnother idea is to call the owners of rental
care are slim, so it's best to concentrate onproperties and offer to buy. Many income
identifying motivated or "distressed" sellers. Afterproperty owners are reluctant landlords and will
all, only someone who absolutely needs to sell iscertainly entertain the offer. If they say no, leave
going to price his or her home well below marketthem your name and phone number and tell them
value and/or accept unusual financingto call you if they're ever interested in selling.
arrangements. These are the ingredients of aFinally, you can place your own classified ad. A
great deal!simple headline like "We Buy Houses for Cash"
So what makes a person a motivated seller?works best. Don't worry that other investors use
Divorce, death of a relative, job transfer, andthe same ads, it's a numbers game. Sometimes
serious financial distress are the items that toppeople will sell to you because they like the way
the list. While you might feel guilty for "takingyou sound or they trust you over your
advantage" of people in such a situation, youcompetitor. How many advertisement do you see
shouldn't. After all, they need to sell - you arein the paper for mortgage companies, car dealers
helping them! You and the seller are finding aand retail stores selling the same product? There's
mutually agreeable price point and terms. You areenough business to go around, and so long as you
getting a great deal and they are unloading aget the phone ringing, you'll learn to get good at
headache. It's a win-win situation.converting them into deals.
How to Find Distressed SellersBy knowing what you're looking for - distressed
The first place to look is the newspaper. Don'towners - and following these strategies, you will
bother searching through the fancy ads withalready be way ahead of most beginning real
pictures placed by real estate agents; go right toestate investors. It takes work, and lots of it, but
the classifieds instead. Look for listings with "forthe rewards are worth it.
sale by owner" in the text, or that appear as