| Most sellers expect their home to sell quickly, at | | | | is just as tech savvy as the typical buyer, if not |
| the best price possible. They believe their home is | | | | more so. Of course, your listing agent will search |
| the best in the area and that their improvements | | | | the Multiple Listing Service and present homes, |
| demand top dollar. How can you trust that this is | | | | but again, the buyer wants to see what your |
| true? Just ask any seller and they he will tell you. | | | | home looks like before they consider it. |
| Many sellers hire a listing agent, but do not want | | | | Price - Buyers want the lowest price, while sellers |
| to take their advice. They consider themselves or | | | | want the highest price. When buyers search, they |
| their neighbors or friends as experts. Often they | | | | know what they can afford. If they consider your |
| tend to negotiate their listing price with their | | | | home over priced, it will not be considered. Be |
| agents rather than looking at the facts. Then they | | | | sure your home is competitively priced. Have your |
| wonder why their home is sitting while others are | | | | agent do a comparable analysis of similar homes |
| selling. | | | | and you price your home within the range of the |
| Beware sellers, buyers today are smart! Sellers | | | | results. If you price too high, odds are you will |
| need to realize is that they can not sell their | | | | need to reduce it. When buyers see that, they |
| home if no one looks at it. Today's buyers are | | | | think "how low will they go?" |
| extremely tech savvy and do their homework | | | | Curb Appeal - first impressions are lasting. If your |
| before consider a home. In this age of | | | | home is not immaculate and well maintained, odds |
| technology, a buyer will not look further if they | | | | are the buyer they will not cross the threshold. |
| there is no virtual tour or at the very least, a | | | | Remove the gardening tools and kids toys. Think |
| photo array of the property. What else are | | | | landscaping, paint, and a manicured lawn. |
| buyers looking for? | | | | Less is Best - Clutter and family items detract |
| Web presence - If buyers do not find your home | | | | from your home. Buyers need to picture your |
| on the internet, odds are they will not see it at all. | | | | home as theirs. How could they place their |
| Today, print ads are the least effective way to | | | | furniture? How functional is the kitchen. Do not |
| market a home. Make sure that your listing agent | | | | distract your buyers. |