| A major mistake that most people make today | | | | Generally speaking the faster a house sells the |
| when selling their house is not knowing exactly | | | | better price you will get. If a home sits languishing |
| how much it is worth. The value of your house is | | | | on the market people will begin to wonder why. |
| determined by what the market will bare. Here | | | | Your marketing strategy should be one of |
| are a few tips to consider when selling your own | | | | urgency, without conveying desperation. Make |
| house. | | | | sure to stay away from words that make you |
| Be Realistic | | | | appear desperate to sell as this will lower the |
| There have been more foreclosures over the last | | | | value of your home. Keep the tone of the copy |
| three years than at any other time in the history | | | | positive and upbeat use words that excite the |
| of the United States and this financial crisis has | | | | readers imagination like "Picture Yourself, Imagine, |
| caused home valuations to drop as much as 60% | | | | see yourself..." |
| or more. Unless you managed to get in at the | | | | Have a Busy Open House |
| right time it is unlikely that you will be selling your | | | | When you have your open house make sure that |
| house at a profit and will likely just be trying to | | | | it is full. This conveys that there will be |
| get out without a loss. | | | | competition and will help up the offers a bit. You |
| Make sure to get your house professionally | | | | can do this in a couple of ways. Make sure to |
| appraised by someone who is not associated with | | | | invite all of your prospective buyers over on the |
| a bank. Also take a look at the sales of similar | | | | same day. The second is to have some food and |
| houses that have recently sold in your area and | | | | drinks available and invite your friends as well. This |
| come up with a reasonable bottom line figure and | | | | will mean people will tend to stay longer and will |
| don't settle for less. | | | | give a relaxed atmosphere as people will feel |
| Use Smart Copy Writing | | | | more like they are at a party. |