| If you want to succeed in real estate you need | | | | sure you're getting the entire message being |
| to understand each buyer and seller. The better | | | | communicated through words, tone of voice, and |
| job you do on the upfront seeking to understand | | | | body language. When you're talking you aren't |
| rather than seeking to persuade the smoother | | | | listening and your missing your greatest |
| and quicker the transaction will happen and the | | | | opportunity to understand. |
| more real estate sales you will have. Plus you will | | | | Success in real estate sales comes from |
| earn a buyer or seller that will refer you over and | | | | understanding the whole picture for your buyer or |
| over again. | | | | seller. Find out about the type of community |
| Success in real estate sales is all about | | | | atmosphere they want, learn about their values |
| understanding. The only way for you to | | | | and the role their home plays in the fulfillment of |
| understand your buyer or seller is to ask | | | | those values, ask what you could do to make this |
| questions that get them to tell you a lot more | | | | the best buying or selling experience for them. |
| than just the number of bedrooms and | | | | Those agents that take the time to understand |
| bathrooms their looking for. Buying and selling a | | | | earn greater real estate sales. Real estate is a |
| house is a highly emotional transaction and you | | | | relationship business. Your buyers and sellers have |
| need to get to the emotion that is driving your | | | | to trust that you have their best interest at heart |
| buyers and sellers, so you can help them to fulfill | | | | and that you are working for them. The more |
| their emotional needs. | | | | confident they are that you fully understand what |
| Success in real estate sales comes from listening | | | | they want the more likely they are to do |
| not talking. The only way to understand is to | | | | business with you. |
| listen. Listen with your eyes and your ears. Make | | | | |