| Using Facebook to promote your commercial real | | | | share applet to introduce your article to your |
| estate business can be easy and highly effective | | | | Friends, it's similar to posting it to your wall |
| when done right. You can use Facebook as a | | | | because you can share a link. |
| platform for sharing commercial real estate | | | | The difference with posting it to the wall or using |
| articles, which can help you communicate with | | | | the share applet is the share applet has |
| your existing audience as well broaden your reach. | | | | enhancements, which offers readers a preview of |
| How to Share Real Estate Articles on Facebook: | | | | the article (similar to a preview pane in your |
| Option 1 | | | | email). Based on the preview, readers can then |
| There are a couple of different ways you can go | | | | decide if they want to click through to read the |
| about sharing your commercial real estate articles | | | | entire article or not. |
| on Facebook. If you post the article on your blog, | | | | |
| real estate website or another website, you can | | | | Use Facebook Articles for Branding |
| share the link to the article on Facebook. Sharing | | | | Since Facebook is one additional outlet for |
| the link to the article then directs readers where | | | | spreading the word about your business, you |
| they can have access to the entire article. | | | | want to make sure that your branding is cohesive |
| First, copy the exact link to the article and then | | | | with the rest of your marketing. You can take a |
| paste the link onto your Facebook Wall. You'll | | | | few steps to make sure that your business |
| probably want to include some type of an intro as | | | | branding carries over into the articles you're |
| to what the link is. This is where you can get | | | | sharing on Facebook. |
| creative and come up with some intriguing | | | | In order to carry the branding of your business |
| statement before the link. Another option is to | | | | over to Facebook, modify your share applet |
| place the title of the article and then the link to | | | | information, or type on your wall, the title of the |
| read the article in its entirety. | | | | article by your name on your website. This |
| | | | communicates what information you're sharing, |
| How to Share Real Estate Content on Facebook | | | | who is sharing the information and on which |
| with a Share Applet | | | | website they can find more information. This is |
| Facebook has thousands on built-in sharing options, | | | | also a traffic driving technique to send Facebook |
| which are referred to as applets. When you use a | | | | Friends to your website or blog. |