| The beautiful home veiled in obscurity will gather | | | | leave themselves a larger margin of error for the |
| no admirers, but a well-marketed home, whose | | | | cost of repairs. |
| benefits as well as its features are advertised, is | | | | Over-improving and overselling are the |
| more likely to draw buyers. | | | | overbearing banes of the Toronto home-selling |
| The so-called "subjective value" as perceived by | | | | process. A careful balance must be struck |
| the homeowner may diverge greatly from a | | | | between attending to the needs of the |
| property's actual worth or market value, thus | | | | prospective buyer and not losing out financially. |
| causing the home to not be priced competitively. | | | | While certain repairs are sometimes necessary to |
| Market value, used by appraisers, functions | | | | increase the worth and appeal of a property, |
| according to objective and practical property | | | | homeowners must be cautious before plunging |
| conditions, including: location, comparative pricing | | | | into the fray of home improvement and risking |
| for both nearby homes and those with similar | | | | over-improving their homes with the sole intention |
| features or qualities as well as the overall condition | | | | of attracting a high-paying buyer. |
| of the economy and real estate market. | | | | The home seller should be looking for a Toronto |
| Once the home has potential buyers, presentation | | | | realtor with a significant amount of experience |
| is of paramount importance. An unclean or badly | | | | and top-notch negotiating skills. Experienced |
| maintained property suggests to prospective | | | | realtors are more likely to secure a higher price at |
| buyers that the home has hidden defects and | | | | the negotiating table, sell the homeowner's |
| problems that would increase the total cost of | | | | property in the shortest amount of time and |
| ownership, thus dissuading potential buyers from | | | | steer clear of hassles and delays in the |
| making an offer. Should an offer still be made, the | | | | home-selling process. |
| price is likely to be reduced, as homebuyers will | | | | |