| So, you want to sell your house, but are not sure | | | | work. Lets face it, if nobody is looking at houses |
| where to begin. There are a few things to | | | | and there is no sense of urgency even the |
| consider before you get down to the nitty-gritty | | | | greatest house in the world gets ignored. |
| of it all that will determine which direction you | | | | I do the exact opposite of what most real |
| need to go in. Just deciding "I want to sell my | | | | estates professionals do! To create a "hot |
| house" isn't enough, you'll need to have a plan, as | | | | market", I start LOW, and let the market bid the |
| well. | | | | price UP! That's right a |
| Weather your thinking of using a realtor or selling | | | | do-it-yourself-auction-style-sale. |
| the house yourself you need to understand that | | | | To sell a house in 36 hours I use a S.I.M.P.L.E. |
| the traditional methods of listing and selling houses | | | | process. |
| simply will not work in this market. | | | | S - Solicit Leads - Market the home using |
| Let's face it, most people are not selling JACK! To | | | | compelling headlines. |
| sell a house in this market you must be better at | | | | I - Inform Callers - Give auction info and pictures |
| marketing than your neighbors. You must be | | | | on my web site to get them excited. |
| different and better. | | | | M - Make the House Sparkle - Repair it. Clean it. |
| To sell a house fast in this market you must | | | | Stage it. |
| have a "BIG EVENT!" | | | | P - Present the Home - Show the house |
| So what's the Secret to success? | | | | Saturday and Sunday. |
| First off I want you to understand, there is no | | | | L - Let Buyers Drive Up the Price - Conduct a |
| voodoo, magic or gimmicks. It is really a simple | | | | "round robin auction" Sunday night. |
| matter of understanding basic human nature and | | | | E - Execute the Contract - Close with the highest |
| applying a little lesson from economics 101. | | | | bidder. |
| What happens during a hot market? A perfect | | | | When you know these secrets, it is really quite |
| storm of human emotion and the laws of supply | | | | simple to create a "hot market bidding war" for |
| and demand. I call them the 3 most powerful | | | | any property even in the slowest of markets. |
| marketing forces on the planet. Greed, Scarcity | | | | Imagine, even in a slow market, getting 5 to 10 |
| and Urgency. | | | | people who are excited to buy your house while |
| Most real estate professionals ignore these 3 basic | | | | most other sellers are facing very reluctant |
| laws. They list high, create no demand and have | | | | buyers. |
| no deadline to create a sense of urgency. | | | | Once you master this selling process you are |
| In a "hot market" the 3 immutable laws of | | | | never more than one weekend away from |
| marketing are already at work so they get away | | | | having a house sold. You can cash-in on all the |
| with it. All ships rise with the tide. But if times | | | | deals that homeowners and investors are |
| have changed and the market is slow then the | | | | unloading. |
| traditional list high approach just is not going to | | | | |