| When selling a property on your own, you have | | | | about big rooms, a hot tub or any such thing. I |
| an inherent advantage over everyone including | | | | am talking about life experiences. If the seller |
| real estate agents. You know what is special | | | | buys your property, what are they going to get |
| about it. | | | | that is special? Are the going to be able to watch |
| Adding That Special Touch When Selling Your | | | | the sun set over the hills in the afternoon? Is it |
| Own House | | | | incredibly quiet? Is their a big park nearby? Is the |
| The key to getting your property sold is to make | | | | neighborhood really friendly with parties all the |
| it stand out from the comparable houses around | | | | time? Are there lots of kids in the neighborhood, |
| you. This process is best done by creating an | | | | a fact families will be looking for? |
| emotional hook with plenty of bait. That bait | | | | The questions can go on and on. The point is to |
| comes in the form of special qualities of livability. | | | | look beyond the square footage of the property. |
| Use enough bait, and the buyers will swarm to | | | | What quality of life aspects is a buyer going to |
| your hook and take it. | | | | get if the purchase the property? If you can |
| Shopping for property is a time intensive, | | | | identify those items, you should be mentioning |
| frustrating process. You probably remember this | | | | them in your marketing material and during |
| from when you were last shopping for a | | | | showings. These little tidbits help the potential |
| property. The listings and properties start to just | | | | buyer visualize themselves living in the property. If |
| be a blur. Each has good points, but there are | | | | they like what they visualize, you are going to get |
| almost always bad ones as well. Ultimately, the | | | | an offer. |
| decision on which property to buy comes down | | | | It is easy to focus on the boring facts of a |
| to emotions. You, as a seller, must focus on this. | | | | property when trying to sell. A better approach is |
| What are the unique, special qualities associated | | | | to consider what makes it a great place to live |
| with your property? In this case, I am not talking | | | | and then promote that information. |