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Article #18: Real Estate Post Card Marketing; Million Dollar Mailings

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Real Estate Post Card Marketing is an opportunity to brand yourself. With real
underutilized real estate marketing estate post card marketing you can:use
strategy known by many, but used by few. your real estate marketing post cards
The test? How many agents do you know like an extension of your Business
market real estate with postcards. Not Cards. You could also include your
many - that's what I thought! real-world address, phone number, and
Yet, those that do maintain high website address if you're comfortable
visibility with their prospects. From with that. The key is to include
useful tips to delicious recipes, information that makes it easy for
customized real estate marketing post someone to get in touch with you.use your
cards can leave positive and lasting real estate marketing post cards to
impressions about you and your services Announce New Listings. For example,
at affordable prices. announce your $2 million dollar listing
I like marketing real estate with post to a $750,000.00 neighborhood. Heck, it
cards for several reasons: doesn't even have to be your listing, and
They're inexpensive - you can cast a wide you can still implement this idea.
net and reach a lot of people for a Here's what I mean! Select 4-5 one
little of nothing. And as you know, or million dollar homes you'd like to sell,
will soon learn, repeat contact with which can be any body's listings in any
prospects is key to identity branding. agency. Get to know them like they're
You want buyers and sellers to think of your own listings.
you when they're ready to make a real Then, select a neighborhood, or
estate transaction; which you can neighborhoods, of 200-500 homes where
accomplish easier when you have repeated the values are $500,000.00, or so. More
contacts with them. A series of real or less is okay, but the idea is to
estate marketing post cards will do that seleect homes that are several hundred
for you. thousand dollars or more less in value.
They're easy to set into motion - it The idea won't work if there's only a
takes little time to reach hundreds to $20,000.00 difference.
thousands of prospects via real estate Select a a series of real estate post
post card marketing. cards to send to the owners in the
Here's a great way to use them. Chose a targeted neighborhood(s). A series of
neighborhood to farm; condos, high end letters will work, but you can make a
homes, country estates, move up homes, bigger and more lasting impression with
or whatever. postcards.
Then, mail them post cards on a routinely Check out some Real Estate Postcards and
scheduled basis. Perhaps it's once a you'll see what I mean. The post cards
month, with special emphasis on should appeal to their desire to "move
holidays. Or maybe it's every other up" into larger and/or more expensive
month. homes.
However frequent it is it your post cards Send a post card once a month.
should be interesting enough that your Then, get ready for some business.
prospects look forward to receiving You'll get potential buyers interested
them, but not so often that they are in what you've got to sell that will
annoying. also be prospects for new listings. Can
Fortunately, you don't have to spend time you see getting sales this way? How
or energy designing and printing your about listings?
own post cards. There are several When you use this strategy you'll begin
companies that produce impressive Real to create relationships with people
Estate Postcards; ready for addressing that'll translate to sales and listing,
and mailing. They're cute, charming and and reap the benefits of your efforts
make me smile. over and over.
Even if you're a do it yourself type and A real estate post card marketing
like the idea of owning a software campaign will enable you to frequently
program to design your own you can't go and inexpensively market Real Estate
wrong with ready made ones. Postcards to the masses, and as you know
As a real estate you need to generate the more frequent your contacts with
leads; buyers for listings and sellers prospects the better your results will
wanting to list their properties. You be.
should also be taking advantage of every






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