| Real Estate Post Card Marketing is an | | | | As a real estate you need to generate leads; |
| underutilized real estate marketing strategy | | | | buyers for listings and sellers wanting to |
| known by many, but used by few. The test? | | | | list their properties. You should also be |
| How many agents do you know market real | | | | taking advantage of every opportunity to |
| estate with postcards. Not many - that's what | | | | brand yourself. With real estate post card |
| I thought! | | | | marketing you can:use your real estate |
| | | | marketing post cards like an extension of |
| Yet, those that do maintain high visibility | | | | your Business Cards. You could also include |
| with their prospects. From useful tips to | | | | your real-world address, phone number, and |
| delicious recipes, customized real estate | | | | website address if you're comfortable with |
| marketing post cards can leave positive and | | | | that. The key is to include information that |
| lasting impressions about you and your | | | | makes it easy for someone to get in touch |
| services at affordable prices. | | | | with you.use your real estate marketing post |
| | | | cards to Announce New Listings. For example, |
| I like marketing real estate with post cards | | | | announce your $2 million dollar listing to a |
| for several reasons: | | | | $750,000.00 neighborhood. Heck, it doesn't |
| | | | even have to be your listing, and you can |
| They're inexpensive - you can cast a wide net | | | | still implement this idea. |
| and reach a lot of people for a little of | | | | |
| nothing. And as you know, or will soon | | | | Here's what I mean! Select 4-5 one million |
| learn, repeat contact with prospects is key | | | | dollar homes you'd like to sell, which can |
| to identity branding. | | | | be any body's listings in any agency. Get |
| | | | to know them like they're your own listings. |
| You want buyers and sellers to think of you | | | | |
| when they're ready to make a real estate | | | | Then, select a neighborhood, or |
| transaction; which you can accomplish easier | | | | neighborhoods, of 200-500 homes where the |
| when you have repeated contacts with them. A | | | | values are $500,000.00, or so. More or less |
| series of real estate marketing post cards | | | | is okay, but the idea is to seleect homes |
| will do that for you. | | | | that are several hundred thousand dollars or |
| | | | more less in value. The idea won't work if |
| They're easy to set into motion - it takes | | | | there's only a $20,000.00 difference. |
| little time to reach hundreds to thousands | | | | |
| of prospects via real estate post card | | | | Select a a series of real estate post cards |
| marketing. | | | | to send to the owners in the targeted |
| | | | neighborhood(s). A series of letters will |
| Here's a great way to use them. Chose a | | | | work, but you can make a bigger and more |
| neighborhood to farm; condos, high end | | | | lasting impression with postcards. |
| homes, country estates, move up homes, or | | | | |
| whatever. | | | | Check out some Real Estate Postcards and |
| | | | you'll see what I mean. The post cards |
| Then, mail them post cards on a routinely | | | | should appeal to their desire to "move up" |
| scheduled basis. Perhaps it's once a month, | | | | into larger and/or more expensive homes. |
| with special emphasis on holidays. Or maybe | | | | |
| it's every other month. | | | | Send a post card once a month. |
| | | | |
| However frequent it is it your post cards | | | | Then, get ready for some business. You'll |
| should be interesting enough that your | | | | get potential buyers interested in what |
| prospects look forward to receiving them, | | | | you've got to sell that will also be |
| but not so often that they are annoying. | | | | prospects for new listings. Can you see |
| | | | getting sales this way? How about listings? |
| Fortunately, you don't have to spend time or | | | | |
| energy designing and printing your own post | | | | When you use this strategy you'll begin to |
| cards. There are several companies that | | | | create relationships with people that'll |
| produce impressive Real Estate Postcards; | | | | translate to sales and listing, and reap the |
| ready for addressing and mailing. They're | | | | benefits of your efforts over and over. |
| cute, charming and make me smile. | | | | |
| | | | A real estate post card marketing campaign |
| Even if you're a do it yourself type and like | | | | will enable you to frequently and |
| the idea of owning a software program to | | | | inexpensively market Real Estate Postcards |
| design your own you can't go wrong with | | | | to the masses, and as you know the more |
| ready made ones. | | | | frequent your contacts with prospects the |
| | | | better your results will be. |