| Real Estate Post Card Marketing is an underutilized | | | | properties. You should also be taking advantage of |
| real estate marketing strategy known by many, | | | | every opportunity to brand yourself. With real |
| but used by few. The test? How many agents do | | | | estate post card marketing you can:use your real |
| you know market real estate with postcards. Not | | | | estate marketing post cards like an extension of |
| many - that's what I thought! | | | | your Business Cards. You could also include your |
| Yet, those that do maintain high visibility with their | | | | real-world address, phone number, and website |
| prospects. From useful tips to delicious recipes, | | | | address if you're comfortable with that. The key |
| customized real estate marketing post cards can | | | | is to include information that makes it easy for |
| leave positive and lasting impressions about you | | | | someone to get in touch with you.use your real |
| and your services at affordable prices. | | | | estate marketing post cards to Announce New |
| I like marketing real estate with post cards for | | | | Listings. For example, announce your $2 million |
| several reasons: | | | | dollar listing to a $750,000.00 neighborhood. Heck, |
| They're inexpensive - you can cast a wide net | | | | it doesn't even have to be your listing, and you |
| and reach a lot of people for a little of nothing. | | | | can still implement this idea. |
| And as you know, or will soon learn, repeat | | | | Here's what I mean! Select 4-5 one million dollar |
| contact with prospects is key to identity branding. | | | | homes you'd like to sell, which can be any body's |
| You want buyers and sellers to think of you | | | | listings in any agency. Get to know them like |
| when they're ready to make a real estate | | | | they're your own listings. |
| transaction; which you can accomplish easier when | | | | Then, select a neighborhood, or neighborhoods, of |
| you have repeated contacts with them. A series | | | | 200-500 homes where the values are |
| of real estate marketing post cards will do that | | | | $500,000.00, or so. More or less is okay, but the |
| for you. | | | | idea is to seleect homes that are several hundred |
| They're easy to set into motion - it takes little | | | | thousand dollars or more less in value. The idea |
| time to reach hundreds to thousands of | | | | won't work if there's only a $20,000.00 difference. |
| prospects via real estate post card marketing. | | | | Select a a series of real estate post cards to |
| Here's a great way to use them. Chose a | | | | send to the owners in the targeted |
| neighborhood to farm; condos, high end homes, | | | | neighborhood(s). A series of letters will work, but |
| country estates, move up homes, or whatever. | | | | you can make a bigger and more lasting |
| Then, mail them post cards on a routinely | | | | impression with postcards. |
| scheduled basis. Perhaps it's once a month, with | | | | Check out some Real Estate Postcards and you'll |
| special emphasis on holidays. Or maybe it's every | | | | see what I mean. The post cards should appeal to |
| other month. | | | | their desire to "move up" into larger and/or more |
| However frequent it is it your post cards should | | | | expensive homes. |
| be interesting enough that your prospects look | | | | Send a post card once a month. |
| forward to receiving them, but not so often that | | | | Then, get ready for some business. You'll get |
| they are annoying. | | | | potential buyers interested in what you've got to |
| Fortunately, you don't have to spend time or | | | | sell that will also be prospects for new listings. Can |
| energy designing and printing your own post | | | | you see getting sales this way? How about |
| cards. There are several companies that produce | | | | listings? |
| impressive Real Estate Postcards; ready for | | | | When you use this strategy you'll begin to create |
| addressing and mailing. They're cute, charming and | | | | relationships with people that'll translate to sales |
| make me smile. | | | | and listing, and reap the benefits of your efforts |
| Even if you're a do it yourself type and like the | | | | over and over. |
| idea of owning a software program to design | | | | A real estate post card marketing campaign will |
| your own you can't go wrong with ready made | | | | enable you to frequently and inexpensively |
| ones. | | | | market Real Estate Postcards to the masses, and |
| As a real estate you need to generate leads; | | | | as you know the more frequent your contacts |
| buyers for listings and sellers wanting to list their | | | | with prospects the better your results will be. |