| Most everyone is familiar with open houses held | | | | visitors to submit their email addresses? Give |
| by real estate agents. If you live in a fairly | | | | away something valuable such as a free report, |
| urbanized area, canvassing your neighborhood on | | | | ebook, or even a mini ecourse that is relevant to |
| any weekend and chances are you'll find at least | | | | the product or service you're trying to sell.Like a |
| one open house somewhere in your | | | | good real estate agent does to his list of potential |
| neighborhood.What is the purpose of the open | | | | clients, you can follow up and start building trust |
| house? And did you ever wonder why some real | | | | with your visitors. A mini ecourse is an excellent |
| estate agents always try to get your name and | | | | way to do this. You can set up your |
| contact information when you attend their open | | | | autoresponder to systematically send to your list |
| house? Take this little quiz and see if you | | | | periodically (i.e., one lesson every 3 days). |
| understand the purpose of the open house.A real | | | | Eventually, some will buy. If your free offer is |
| estate agent hold an open house to: | | | | compelling enough, it is not hard to get a 10% |
| a) Have a party in the neighborhood. | | | | subscription conversion from your visitors. Let's |
| b) Give out candies and cookies just to be | | | | say there are 100 visitors who come to your site |
| friendly. | | | | every day, 10 will sign up in exchange for the |
| c) To socialize and "get to know" the neighbors. | | | | freebies. At this rate in one year you will have a |
| d) To collect names and contact information of | | | | total of 3600 email addresses in your database. |
| all visitors so he can follow up later on to sell | | | | You can then market to your list any way you |
| them homes.If you answered (d), you are | | | | want. You can send an eblast to all, or your |
| absolutely correct. Most people who come to an | | | | preferred customers only with a special offer of |
| open house do not buy on their first visit. | | | | a new product (a sequel?). You can also do any |
| Nevertheless, a good agent will collect all names | | | | backend marketing that relates to the initial |
| and contact information of his visitors during an | | | | product. You can also do affiliate marketing by |
| open house. The agent usually has some incentive | | | | other internet marketers.To look at the potential |
| for the exchange of these names and contact | | | | kind of money you can make, let's say that you |
| info. He might give away a homebuyer's | | | | send out an e-blast to your list announcing a new |
| magazine, a magnetic calendar, or offering a free | | | | product and the product is worth $97, but |
| market analysis of a visitor's home.Why would the | | | | because of the special promotion, it'll be $57 for a |
| agent want to collect their names and phone | | | | limited time. Assuming that 4% will convert into |
| numbers? Because he/she can follow up with | | | | buyers, 144 will buy (3600 x .04 = 144). This will |
| these visitors down the road and try to sell them | | | | net you $8208 (144 x 57 = 8208), not a bad |
| later on. He might have to keep in touch with his | | | | salary for just "broadcasting" to your list. Of |
| visitors over a period of time, but the end result | | | | course, this is not the end. You can make money |
| is worth it. Statistically, some will end up buying or | | | | again and again by offering other products, not |
| selling from the agent. The key to receiving big | | | | necessary your own.To recap, making money in |
| commission checks month after month is building | | | | the virtual world isn't rocket science. A good |
| a pipeline of prospects (database) by collecting all | | | | internet marketer's first and foremost important |
| names and phone numbers of all the visitors who | | | | task is similar to that of a good real estate agent |
| come to the open house.In the virtual real estate | | | | - capturing his or her visitors' names and contact |
| world there is no difference. Most people who | | | | info. When all else fails, remember rule number |
| come to your site the first time will not buy. A | | | | one: ALWAYS have a tool to capture email |
| small number of people will buy on their first visit, | | | | addresses. In fact this is so important I'm gonna |
| but this is an exception, not the rule. Research | | | | have to make it a mantra for you. Please repeat |
| shows that it takes an average of seven | | | | after me:- I SHALL ALWAYS CAPTURE ALL MY |
| contacts before someone will buy a product or | | | | VISITORS' EMAIL ADDRESSES. |
| service. During this time it is all about building trust. | | | | - I SHALL ALWAYS CAPTURE ALL MY |
| It is true - people do business with those they | | | | PROSPECTS' EMAIL ADDRESSES. |
| trust. The first key to building trust is simply | | | | - I SHALL ALWAYS CAPTURE ALL MY |
| asking for your prospect's name and email | | | | PROSPECTS' EMAIL ADDRESSES.Got it! |
| address.So what's the best way to get surfers to | | | | Good.Create a wonderful day,Alex NguyenThe |
| give you their email addresses? Simple - set up an | | | | Internet Goto GuyWhen was the last time a |
| autoresponder account. An autoresponder | | | | bonafide multi millionaire internet marketer willing |
| captures a visitor's name and email address and is | | | | to share with you over 12 hours of video outlining |
| usually managed by a third party server (you can | | | | internet marketing secrets worth thousands of |
| also surf the net to find some autoresponder | | | | dollars that could potentially make you millions... for |
| scripts that you can install and manage it yourself | | | | FREE? To learn more, click on the link below. is a |
| directly on to your site, but this is not | | | | real estate agent who has a voracious appetite |
| recommended.)Wanna make it enticing for your | | | | for online business and marketing. |