A Smarter Way to Search the MLS

For most home buyers the term "MLS" isthis industry holds trademark on MLS, yet
synonymous with homes for sale. And most ofeveryone uses it, sometimes for slightly different
the time, that's exactly what an MLS provides,purposes. The largest real estate group using the
but not always. A complete understanding of theterm MLS are Realtors affiliated with the National
term "MLS" can help buyers search moreAssociation of Realtors. They offer "MLS" as a
effectively for homes, and help preventproperty search tool (standing for "multiple listings
uncertainty down the road.service") where agents share information, and
In the context of real estate, MLS usually standsbuyers can search homes for sale - this is the
for "Multiple Listings Service". An MLS can provideclassic use of the term most of us have come to
a system for real estate agents to sharerecognize, so it could be argued that Realtors
information on properties for sale, and markethave largely defined MLS. But since Realtors don't
them more effectively. Buyers may also haveown the term anyone in the industry can market
access to parts of MLS, and the ability to searchtheir services with MLS, and not necessarily
it for homes and properties that meet theirprovide access to homes for sale. Non-Realtors
needs. In today's world of online real estate,have an equally valid claim on the term, and
where more than 80 per cent of buyers checkregularly use it to market their services. But
the Internet first when searching for a home, abuyers accessing a non-Realtor owned "MLS" will
service like an MLS is very valuable tool becausefind something slightly different than on a
it allows property to be marketed efficientlyRealtor-owned "MLS" where homes for sale are
under a brand that everyone recognizes.always offered.
However, the popularity of the term "MLS" hasMany successful buyers see that "MLS" almost
also created a bit of confusion in the real estatealways leads them to homes for sale, but that it's
industry. Because real estate is something manyjust one of several terms real estate agents and
of us think about every day, people mayRealtors use to market property. Other popular
sometimes forget that MLS can and in someterms buyers should search include "homes for
cases does mean other things besides homes forsale", "real estate" and "listings". With a more
sale. In the sports world, the term is trademarkedwell-rounded approach buyers will access a wider
in America by Major League Soccer and its manyselection, and be more likely to find the home of
professional teams. That trademark doesn'ttheir dreams.
prevent real estate agents from using the termStart your MLS search in the Northville MI real
because soccer teams and homes for sale areestate area at This website makes a great
vastly different, and trademark legislators realize itresource for buyers and sellers entering the
- consumers don't have much chance of gettingmarket, with its free local property search, real
confused here, although service providersestate blog reports, and extensive information on
sometimes do. The confusion begins when weCommerce Township homes and other properties
come back to real estate and see that nobody inin the regional market.