| Want to sell a listing that's been difficult | | | | So, let me help you out. Snap out of. Either |
| to sell? Market it via a virtual tour. You | | | | get a website that generates leads, or forget |
| may be pleasantly surprised by how affordable | | | | about having one at all. |
| it is and how easy it is to do. | | | | |
| | | | 2. Sequential Autoresponders. Autoresponders |
| The idea is simple; upload pictures of your | | | | are powerful email marketing programs that |
| listings to a host website and sequence the | | | | automate a lot of your email chores. They do |
| pictures in the order that you want them to | | | | what the name suggests - which is |
| appear. Then have agents and prospects log | | | | automatically repsond to requests for |
| onto their computers and click on links that | | | | information. |
| bring up your tours. | | | | |
| | | | The idea behind them is to offer free |
| In some instances the viewers will be able to | | | | information in exchange for a person's email |
| manipulate the tour much like they would a | | | | address. Once you have it you can then |
| dvd player. | | | | provide follow up messages forever, all the |
| | | | while gently nudging them towards your most |
| They can freeze frame, rewind, fast forward | | | | wanted response. |
| and stop the virtual tours - all from the | | | | |
| comfort of their offices, homes, or wherever | | | | In some instances the most wanted response |
| they can access a computer hooked up to the | | | | might be for them to call you to make an |
| internet. | | | | appointment to see a home, while other times |
| | | | it might be to list a property with you. |
| Of course every company is different, but are | | | | |
| easily found by Googling "video tours." One | | | | Whatever it is sequential autoresponders |
| site I visited had four demos that were | | | | can't be beat for efficiency and |
| stunningly beautiful that cost an almost an | | | | effectiveness. |
| embarassingly low $9.00. | | | | |
| | | | 3. Newsletters. Some agents are still snail |
| Below are a few other strategies that have | | | | mailing newsletters and at 41 cents a pop |
| changed the way agents market real estate. | | | | their mailing expenses a;one would amount to |
| | | | $205.00 in postage. Now, compare that to |
| Stepping Outside the Box | | | | zero cost in postage if they were to email |
| | | | the same document. |
| Internet marketing has morphed into content | | | | |
| based raltor websites, sequential | | | | That's right - emailing the same information |
| autoresponders, newsletters and the like. | | | | is free. So, why aren't more agents doing |
| Following are a few thoughts about each. | | | | it? |
| | | | |
| 1. Realtor Websites. If you're not online | | | | In part it's because they don't understand |
| with a website you're seriously behind the | | | | the technology, which really isn't all that |
| times. Millions of people log onto the | | | | hard to understand. Plus, like most people |
| Internet every day, looking for services. | | | | they are slow to embrace change. |
| | | | |
| Some are looking for products and services | | | | Buy be warned - agents who have embraced the |
| that you offer - real estate. Of course, | | | | technology are carving out a large piece of |
| they won't find you if you don't have a | | | | the online marketing action at the expense of |
| website and if you do have one they may not | | | | agents content with trying to maintain the |
| find you if it's poorly optimized. | | | | status quo. |
| | | | |