| Want to sell a listing that's been
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| | optimized.
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| difficult to sell? Market it via a
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| | So, let me help you out. Snap out of.
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| virtual tour. You may be pleasantly
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| | Either get a website that generates
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| surprised by how affordable it is and how
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| | leads, or forget about having one at all.
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| easy it is to do.
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| | 2. Sequential Autoresponders.
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| The idea is simple; upload pictures of
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| | Autoresponders are powerful email
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| your listings to a host website and
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| | marketing programs that automate a lot of
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| sequence the pictures in the order that
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| | your email chores. They do what the name
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| you want them to appear. Then have
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| | suggests - which is automatically repsond
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| agents and prospects log onto their
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| | to requests for information.
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| computers and click on links that bring
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| | The idea behind them is to offer free
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| up your tours.
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| | information in exchange for a person's
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| In some instances the viewers will be
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| | email address. Once you have it you can
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| able to manipulate the tour much like
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| | then provide follow up messages forever,
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| they would a dvd player.
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| | all the while gently nudging them towards
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| They can freeze frame, rewind, fast
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| | your most wanted response.
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| forward and stop the virtual tours - all
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| | In some instances the most wanted
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| from the comfort of their offices, homes,
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| | response might be for them to call you to
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| or wherever they can access a computer
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| | make an appointment to see a home, while
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| hooked up to the internet.
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| | other times it might be to list a
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| Of course every company is different, but
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| | property with you.
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| are easily found by Googling "video
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| | Whatever it is sequential autoresponders
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| tours." One site I visited had four demos
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| | can't be beat for efficiency and
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| that were stunningly beautiful that cost
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| | effectiveness.
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| an almost an embarassingly low $9.00.
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| | 3. Newsletters. Some agents are still
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| Below are a few other strategies that
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| | snail mailing newsletters and at 41 cents
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| have changed the way agents market real
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| | a pop their mailing expenses a;one would
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| estate.
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| | amount to $205.00 in postage. Now,
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| Stepping Outside the Box
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| | compare that to zero cost in postage if
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| Internet marketing has morphed into
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| | they were to email the same document.
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| content based raltor websites, sequential
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| | That's right - emailing the same
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| autoresponders, newsletters and the like.
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| | information is free. So, why aren't more
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| Following are a few thoughts about each.
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| | agents doing it?
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| 1. Realtor Websites. If you're not online
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| | In part it's because they don't
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| with a website you're seriously behind
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| | understand the technology, which really
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| the times. Millions of people log onto
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| | isn't all that hard to understand. Plus,
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| the Internet every day, looking for
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| | like most people they are slow to embrace
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| services.
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| | change.
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| Some are looking for products and
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| | Buy be warned - agents who have embraced
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| services that you offer - real estate.
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| | the technology are carving out a large
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| Of course, they won't find you if you
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| | piece of the online marketing action at
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| don't have a website and if you do have
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| | the expense of agents content with trying
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| one they may not find you if it's poorly
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| | to maintain the status quo.
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