| Want to sell a listing that's been | | | | optimized. |
| difficult to sell? Market it via a | | | | So, let me help you out. Snap out of. |
| virtual tour. You may be pleasantly | | | | Either get a website that generates |
| surprised by how affordable it is and | | | | leads, or forget about having one at |
| how easy it is to do. | | | | all. |
| The idea is simple; upload pictures of | | | | 2. Sequential Autoresponders. |
| your listings to a host website and | | | | Autoresponders are powerful email |
| sequence the pictures in the order that | | | | marketing programs that automate a lot |
| you want them to appear. Then have | | | | of your email chores. They do what the |
| agents and prospects log onto their | | | | name suggests - which is automatically |
| computers and click on links that bring | | | | repsond to requests for information. |
| up your tours. | | | | The idea behind them is to offer free |
| In some instances the viewers will be | | | | information in exchange for a person's |
| able to manipulate the tour much like | | | | email address. Once you have it you can |
| they would a dvd player. | | | | then provide follow up messages forever, |
| They can freeze frame, rewind, fast | | | | all the while gently nudging them |
| forward and stop the virtual tours - all | | | | towards your most wanted response. |
| from the comfort of their offices, | | | | In some instances the most wanted |
| homes, or wherever they can access a | | | | response might be for them to call you |
| computer hooked up to the internet. | | | | to make an appointment to see a home, |
| Of course every company is different, | | | | while other times it might be to list a |
| but are easily found by Googling "video | | | | property with you. |
| tours." One site I visited had four | | | | Whatever it is sequential autoresponders |
| demos that were stunningly beautiful | | | | can't be beat for efficiency and |
| that cost an almost an embarassingly low | | | | effectiveness. |
| $9.00. | | | | 3. Newsletters. Some agents are still |
| Below are a few other strategies that | | | | snail mailing newsletters and at 41 |
| have changed the way agents market real | | | | cents a pop their mailing expenses a;one |
| estate. | | | | would amount to $205.00 in postage. |
| Stepping Outside the Box | | | | Now, compare that to zero cost in |
| Internet marketing has morphed into | | | | postage if they were to email the same |
| content based raltor websites, | | | | document. |
| sequential autoresponders, newsletters | | | | That's right - emailing the same |
| and the like. Following are a few | | | | information is free. So, why aren't |
| thoughts about each. | | | | more agents doing it? |
| 1. Realtor Websites. If you're not | | | | In part it's because they don't |
| online with a website you're seriously | | | | understand the technology, which really |
| behind the times. Millions of people | | | | isn't all that hard to understand. |
| log onto the Internet every day, looking | | | | Plus, like most people they are slow to |
| for services. | | | | embrace change. |
| Some are looking for products and | | | | Buy be warned - agents who have embraced |
| services that you offer - real estate. | | | | the technology are carving out a large |
| Of course, they won't find you if you | | | | piece of the online marketing action at |
| don't have a website and if you do have | | | | the expense of agents content with |
| one they may not find you if it's poorly | | | | trying to maintain the status quo. |