Everything about real estate business


New Generation Real Estate Marketing

Want to sell a listing that's been difficultSo, let me help you out. Snap out of. Either
to sell? Market it via a virtual tour. Youget a website that generates leads, or forget
may be pleasantly surprised by how affordableabout  having  one  at  all.
it  is  and  how  easy  it  is  to  do.
2. Sequential Autoresponders. Autoresponders
The idea is simple; upload pictures of yourare powerful email marketing programs that
listings to a host website and sequence theautomate a lot of your email chores. They do
pictures in the order that you want them towhat the name suggests - which is
appear. Then have agents and prospects logautomatically repsond to requests for
onto their computers and click on links thatinformation.
bring  up  your  tours.
The idea behind them is to offer free
In some instances the viewers will be able toinformation in exchange for a person's email
manipulate the tour much like they would aaddress. Once you have it you can then
dvd  player.provide follow up messages forever, all the
while gently nudging them towards your most
They can freeze frame, rewind, fast forwardwanted  response.
and stop the virtual tours - all from the
comfort of their offices, homes, or whereverIn some instances the most wanted response
they can access a computer hooked up to themight be for them to call you to make an
internet.appointment to see a home, while other times
it  might  be  to  list  a property with you.
Of course every company is different, but are
easily found by Googling "video tours." OneWhatever it is sequential autoresponders
site I visited had four demos that werecan't be beat for efficiency and
stunningly beautiful that cost an almost aneffectiveness.
embarassingly  low  $9.00.
3. Newsletters. Some agents are still snail
Below are a few other strategies that havemailing newsletters and at 41 cents a pop
changed  the  way  agents market real estate.their mailing expenses a;one would amount to
$205.00 in postage. Now, compare that to
Stepping  Outside  the  Boxzero cost in postage if they were to email
the  same  document.
Internet marketing has morphed into content
based raltor websites, sequentialThat's right - emailing the same information
autoresponders, newsletters and the like.is free. So, why aren't more agents doing
Following  are  a  few  thoughts  about each.it?
1. Realtor Websites. If you're not onlineIn part it's because they don't understand
with a website you're seriously behind thethe technology, which really isn't all that
times. Millions of people log onto thehard to understand. Plus, like most people
Internet  every  day,  looking  for services.they  are  slow  to  embrace  change.
Some are looking for products and servicesBuy be warned - agents who have embraced the
that you offer - real estate. Of course,technology are carving out a large piece of
they won't find you if you don't have athe online marketing action at the expense of
website and if you do have one they may notagents content with trying to maintain the
find  you  if  it's  poorly  optimized.status quo.



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