| Want to sell a listing that's been difficult to sell? | | | | optimized. |
| Market it via a virtual tour. You may be pleasantly | | | | So, let me help you out. Snap out of. Either get a |
| surprised by how affordable it is and how easy it | | | | website that generates leads, or forget about |
| is to do. | | | | having one at all. |
| The idea is simple; upload pictures of your listings | | | | 2. Sequential Autoresponders. Autoresponders are |
| to a host website and sequence the pictures in | | | | powerful email marketing programs that |
| the order that you want them to appear. Then | | | | automate a lot of your email chores. They do |
| have agents and prospects log onto their | | | | what the name suggests - which is automatically |
| computers and click on links that bring up your | | | | repsond to requests for information. |
| tours. | | | | The idea behind them is to offer free information |
| In some instances the viewers will be able to | | | | in exchange for a person's email address. Once |
| manipulate the tour much like they would a dvd | | | | you have it you can then provide follow up |
| player. | | | | messages forever, all the while gently nudging |
| They can freeze frame, rewind, fast forward and | | | | them towards your most wanted response. |
| stop the virtual tours - all from the comfort of | | | | In some instances the most wanted response |
| their offices, homes, or wherever they can | | | | might be for them to call you to make an |
| access a computer hooked up to the internet. | | | | appointment to see a home, while other times it |
| Of course every company is different, but are | | | | might be to list a property with you. |
| easily found by Googling "video tours." One site I | | | | Whatever it is sequential autoresponders can't be |
| visited had four demos that were stunningly | | | | beat for efficiency and effectiveness. |
| beautiful that cost an almost an embarassingly low | | | | 3. Newsletters. Some agents are still snail mailing |
| $9.00. | | | | newsletters and at 41 cents a pop their mailing |
| Below are a few other strategies that have | | | | expenses a;one would amount to $205.00 in |
| changed the way agents market real estate. | | | | postage. Now, compare that to zero cost in |
| Stepping Outside the Box | | | | postage if they were to email the same |
| Internet marketing has morphed into content | | | | document. |
| based raltor websites, sequential autoresponders, | | | | That's right - emailing the same information is |
| newsletters and the like. Following are a few | | | | free. So, why aren't more agents doing it? |
| thoughts about each. | | | | In part it's because they don't understand the |
| 1. Realtor Websites. If you're not online with a | | | | technology, which really isn't all that hard to |
| website you're seriously behind the times. Millions | | | | understand. Plus, like most people they are slow |
| of people log onto the Internet every day, looking | | | | to embrace change. |
| for services. | | | | Buy be warned - agents who have embraced the |
| Some are looking for products and services that | | | | technology are carving out a large piece of the |
| you offer - real estate. Of course, they won't find | | | | online marketing action at the expense of agents |
| you if you don't have a website and if you do | | | | content with trying to maintain the status quo. |
| have one they may not find you if it's poorly | | | | |