| How often have you seen a customer buy
| |
| | The important point is, you must make
|
| from one agency and then a few years
| |
| | sure that the seller knows you're doing
|
| later, list with a different agency?
| |
| | something regularly to promote the
|
| I've seen it far too often! I always
| |
| | house.OK, you sold the house. Everyone
|
| wonder if the agent did something wrong,
| |
| | passed go and collected their money. Now
|
| or just didn't bother to turn that person
| |
| | what?Now you send a thank you letter with
|
| into a lifetime customer.I'll admit, real
| |
| | a brief questionnaire asking for feedback
|
| estate customers aren't known for their
| |
| | on your service. It will let you know
|
| loyalty. In fact, if you list a house
| |
| | what you did right - and occasionally
|
| and it doesn't sell right away, they
| |
| | you'll hear what you did wrong! Don't be
|
| might take their listing elsewhere even
| |
| | afraid of that. Welcome that kind of
|
| if you've spent hundreds on advertising
| |
| | feedback because it gives you the
|
| for them. But there are ways to improve
| |
| | opportunity to make a friend out of an
|
| your chances of keeping them. And there
| |
| | unhappy customer. Write back and thank
|
| are ways to turn satisfied buyers and
| |
| | them for letting you know and for helping
|
| sellers into "Lifetime customers."And
| |
| | your career by letting you improve your
|
| remember, if your commission averages
| |
| | service.Next, put those names and
|
| $10,000 per transaction and people move
| |
| | addresses in a data base and start
|
| every 5 years, you stand to gain an extra
| |
| | staying in touch. Every 2 to 4 months is
|
| $30,000 over the next 15 years. Then
| |
| | often enough, unless you know that they
|
| consider those buyers who like to do
| |
| | have friends or relatives who are about
|
| rehab. They sometimes buy more than one
| |
| | to make a move.Send a magazine article
|
| each year. Add in the friends and family
| |
| | about their hobby, birthday cards, a
|
| each customer could bring you, and
| |
| | postcard with a funny joke, a pretty
|
| there's only one conclusion: Customers
| |
| | picture, or perhaps an article about
|
| are worth keeping!How to keep a listing:
| |
| | getting the house ready for winter.
|
| Stay in touch during the listing period.
| |
| | Anything that will interest them and keep
|
| I can't count how many times I've gotten
| |
| | your name in front of them will do.I
|
| listings that used to belong to someone
| |
| | wrote a monthly newsletter, and if I was
|
| else, just because the sellers felt
| |
| | late getting it out customers would call
|
| ignored.So, rule #1 is "Stay in touch,
| |
| | to see why it wasn't there. That was
|
| even when it's difficult."It is difficult
| |
| | before email became so popular. Now you
|
| to call and speak with the seller when
| |
| | could do it electronically at zero cost
|
| there's been no action, but call anyway.
| |
| | if you write it yourself, and you could
|
| You can tell him or her where you've
| |
| | add a personal note to really special
|
| advertised, how many flyers you've given
| |
| | customers.You're going for "Top of mind
|
| out to office drop-ins, how many flyers
| |
| | awareness," and you can only get that
|
| you've mailed to long distance inquiries,
| |
| | through regular contact. Your goal is
|
| etc. Perhaps you took new photos and
| |
| | for them to think of you first when
|
| posted them on your virtual tour.
| |
| | anyone mentions needing a Realtor.That
|
| Whatever you've done, let the seller know
| |
| | brings me to Rule #2: Stay in
|
| you did it.In my office we kept track of
| |
| | Touch!Marte Cliff is a Freelance
|
| all activity and mailed a monthly report,
| |
| | Copywriter and former real estate broker.
|
| along with copies of each ad we had
| |
| | She has extensive experience in writing
|
| placed in a newspaper or magazine. In
| |
| | for the real estate industry and related
|
| addition, we called mid-month just to
| |
| | fields. Visit her at and sign up for
|
| stay in touch. This practice was
| |
| | her complimentary real estate marketing
|
| responsible for most listing renewals.
| |
| | ezine.
|
