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The Importance of a Realtor

We all are inundated daily by postcards andstrategies that will get buyers. They just
advertisements offering to sell our homes forlist your property in a bunch of ads, and
what discount brokers call a 2% Total Listinghope  that  someone  will  find  it and call.
Commission. The ads you see with the 2%
listing are similar to the 1% Payment RateThe  Listing  Reports  and  Your  Approval
ads you see for Mortgage Loans. The ad that
is showing a 2% listing is merely what isIf your broker or agent does not offer you
called a teaser rate, which is supposed tolisting reports, make sure you ask to see a
get you to call the Broker or Agent. Aftercopy of the listing. But, remember to ask to
you call, their goal will be to request thatsee how it is in the MLS, and not just the
they come to your home and offer you acustomer report, that way you are getting the
presentation which includes an analysis offull listing report. Many of the
what the value of your home is. Also duringinexperienced brokers and agents will put
this presentation, they will try to make youwording in the listing without your consent,
believe that they were completely honestthat way they can get more from buyers'
about the 2% "Listing" free. After that, theyagents. Make sure you explain to the broker
will persuade you to market your home on theor agent that you must approve the language
Multiple Listing Service (MLS), so that otherthey used for your listing. Many common words
agents and brokers in your area can view yourand phrases that are used in marketing
property. The property will also be displayedinclude: "Bring All Offers," "Reduced for
on That way, anyone with an internetQuick Sale," "Motivated Seller," etc. Unless
connection will be able to view your home.you are desperate to get your property sold,
But, the broker will make a case for offeringyou will not need those phrases in your
competitive rates that can land your home onlisting.
MLS  and  bring  you  more  buyers.
Contract  and  Commission
Now all you have to do is figure out a
percentage to offer the buyers agent. Surely,It is assumed that if the property includes
the more that is offered to the agent, thean "Under Contract" sign on it, then the
harder the agent will push the buyer to buyproperty has already been sold. Remember that
your property. For example, let us say thatjust because that sign on it, that does not
the agent has persuaded you to make themean that the property as been sold. A
buyers agent rate at 3%. With the 2% Listingproperty cannot be sold until the contract is
Commission, your total listing fee is at 5%.closed. Sometimes, the homeowner still has
Not much of a discount, right? Many havenot received anything near the offer that the
nicknamed this the "bait and switch"homeowner wanted. As a consumer, you will not
marketing plan. For all brokers, this is notsee that because you do not have direct
true. But, the bad brokers make the goodaccess to MLS. This strategy is very
brokers look bad. Remember that the discountunprofessional, and is meant to fool possible
brokers/agents are working mainly to getsellers into paying more than the legitimate
listings. The whole marketing plan that theyprice because they will think the property is
have revolves around getting the maximumready  to  be  sold.
number of listings that they can. One of the
strategies used is to give you a low listingBefore you sign the listing agreement, it is
price so that they can get a quick sale. Butimportant that a broker or agent provides you
really, they are doing this so that they canwith a written marketing plan so that you can
get paid quicker, which means less time tosee there marketing plan. Another important
work  hard  for  the  sale.thing to look out for is to make sure that
there is no cancellation fee with the broker
There are also those who will persuade youor agent if they do not prove to you that
that they will give you the highest price ofthey are trying their very hardest to sell
your home, which is even above the market.your property. It is important to know that
Most of the time, they are going to make youyou should not owe anything to the broker or
sign a long term agreement, so later on theagent if you do not get the results that you
home will eventually sell at the marketwanted to see. You should only pay commission
price. Remember that there is no possible wayafter  you  get  the  desired  results.
that they can market your home regularly for
one whole year at only 2%. They will notThe best approach to sell your home is with
spend $12,000 on the marketing cost for youran effective marketing plan backed by
home over the duration of 1 year just for aexpertise in the market and staffs of agents
$10,000 commission. Most of the discountto attend your specific needs.
brokers do not even have effective marketing



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