| In a hot market, many sellers may find they | | | | landscaping? Hone in on whatever makes your |
| have no problems recruiting interest and | | | | home stand out, and find the right words to |
| potential offers. But, when things slow down, | | | | sell those features. |
| it's imperative to be sharp with your | | | | |
| marketing skills, to get your property | | | | Don't underestimate the fact that as much as |
| noticed and to entice as many possible buyers | | | | your marketing should attract buyers, it |
| as possible. Make sure your agent is internet | | | | needs to first and foremost attract selling |
| and marketing savvy and can do their very | | | | agents. Agents are more likely to sell a |
| best to advertise your property and showcase | | | | house they've already toured, so you must |
| it in its best light. | | | | make sure you draw in agents to preview your |
| | | | home. Make it stand out, by demanding that |
| First off, peruse the photos your agent has | | | | your marketing is clear, bright, appealing |
| uploaded onto the MLS and their own site As | | | | and showcases the unique features of your |
| images are the instantaneous equivalent to "a | | | | home. |
| thousand words", you want to know that they | | | | |
| are serving to paint a pretty picture. | | | | Another aspect to getting your house out |
| | | | there in the market, is it's availability to |
| The photo of the front of the house should be | | | | be shown. If an agent can't easily get in to |
| particularly clear and appealing. There | | | | show a property, bet your bottom dollar, he |
| should be enough photos of the interior, | | | | she will quickly move on to the next |
| ideally you'll want to include a shot of at | | | | available property. The game, is really along |
| least one bedroom, the kitchen, bathroom and | | | | the lines of, "you snooze, you lose". So be |
| living room, or at at the very least, you'll | | | | prepared by avoiding the pitfalls that |
| want to focus on the most attractive rooms in | | | | include, having restricted hours for |
| your home. All the photos should be light and | | | | showings, having no lock box on the property, |
| bright. You don't want any random shots of | | | | having a 24 hour notice restriction or an |
| house clutter or strange angles that don't | | | | appointment only stipulation. |
| communicate anything positive or clear about | | | | |
| the space you are selling. The photos should | | | | Now make sure you're working to get your |
| be well cropped and sized. It's a real | | | | property advertised in as many places as |
| turn-off to see bloated stretched out photos | | | | possible. Go above and beyond by paying a bit |
| on a site- and viewers will tend to bounce | | | | extra for some print advertising in the daily |
| off quite quickly if they can't get a clear | | | | newspapers, in regional real estate |
| idea of what the house is like, or if it | | | | magazines, and in any other relevant print |
| looks unappealing. | | | | publications. |
| | | | |
| Another aspect of marketing is the sort of | | | | Another hint, is to say yes, to the virtual |
| information that will be accessible on the | | | | on-line tours. Some buyers, won't even |
| MLS and on your agent's website. You want to | | | | consider a property unless they can view an |
| make sure you provide your agent with all the | | | | on-line tour. The basic requirements for a |
| basics about the property including the | | | | successful on-line tour are, a minimum two |
| number of rooms, finished and unfinished | | | | spins and hopefully more if space lends it, |
| square footage, lot size, zoning type, type | | | | and high resolution images that are down |
| of heating and any extra heating features, | | | | loadable, so buyers can print and e-mail them |
| extra structures on the lot such as a | | | | should they desire. |
| woodshed or studio, and the approximate | | | | |
| measurements for each of the rooms. Once | | | | Preset all the visible information buyer's |
| these basic are covered you and your agent | | | | need in your marketing scheme and you won't |
| will want to hone in on the tag line that'll | | | | have to worry about attracting a healthy pool |
| illuminate the main selling features of your | | | | of interest right to your door step. |
| home and define what makes your home unique. | | | | |
| Are there ocean views? Is it on a corner lot? | | | | When searching for Fergus Falls real estate, |
| Is there lanes access? Is the community or | | | | plan to use Century 21 Vista for your buying |
| neighborhood and "up and coming" | | | | and selling needs. If you enjoy water sports |
| neighborhood? Is the homes of a particular | | | | or lake side living, be sure to check out |
| style? Is there anything special about the | | | | Ashby real estate. |