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Home Staging Guide - Getting Back to Basics

As a certified home stager, peopleas to how well you have paid attention
often ask me how they can best prepareto details when maintaining your home.
their home to sell in today's sluggishIt may seem unimportant to you but buyer
Real Estate market. My answer issurveys have indicated that it isn't to
simple. Get back to the basicthem!
principles of good design to create. . . balanced. Have you ever been in a
multiple, memorable, 'firstroom where you felt uncomfortable and
impressions'!weren't sure exactly why? Chances are
Today's prospective home buyer is morethe room was unbalanced due to furniture
savvy than ever before. Statistics showwhich was out of scale and proportion
that 85% of people first browse the MLSfor the room. It could also have been
listings on the internet to determinethat the colors, textures or lighting
which homes they want to personally see.were not distributed evenly. Maintaining
Therefore, compelling photographsvisual balance with your furnishings is
representing a staged home in showcaseessential in achieving a sense of
condition is critically important. Thiscomfort, well being, and good home
often can make the difference between astaging.
house that sells quickly and a house. . . cohesive. Your eye carries color
that will languish on the market forfrom room to room. It is important to
months, unseen.determine an overall color scheme for
The art of successfully staging homes toyour home, usually a combination of 3 to
get properties sold quickly and at the5 colors, and stick with it. This does
best possible price is a service whichnot mean that every room will look
has been widely adopted. Homebuildersalike. On the contrary, each room should
have been using this marketing techniquehave it's own personality while
for many years to create an emotoinalmaintaining a cohesive flow of color and
connection with their prospective buyer.style. And remember, your color choices
They have known that a well merchandisedwill psychologically communicate with
model is a minimum investment with ayour potential buyers. For example:
maximum return, giving them that allRed conveys excitement, blue evokes
important edge in a competitive market.tranquillity, pink has a calming effect,
What model merchandising has done foryellow sends the message of happiness
the homebuilders, home staging is nowand light, and green signifies life and
doing for individual home sellers andgrowth. And when you use black you are
Realtors nationally.communicating the feeling of
Barbara Corcoran, the dynamic,sophistication and elegance. Know what
successful New York real estate mogulmessage you want to convey when making
was recently quoted as saying, "Homeyour selections.
staging, once considered an option by. . . descriptive. The home should tell
real estate professionals, has nowa story, depicting a lifestyle which
become a necessity." The benefits ofwill encourage buyers to visualize
home staging are evident.themselves living there, entertaining
The following is a simple guidethere, raising their family there. Each
outlining the basics of good homeroom in the home should be a designated
staging for both the professionals andspace that is memorable and incorporates
individuals who want to prepare theirthe WOW factor!
homes for a quicker, more profitable. . . staged with the potential buyer in
sale . . .mind. Pay attention to demographics.
Good home staging is . . .Who is your targetted market? Young
. . . simple. Less is more when stagingprofessionals with children, empty
your home to sell. It's important tonesters? Is it a golf club community or
remember that you are selling squareon the water? Your staging should
footage and therefore need to make thereflect and incorporate subtle
rooms look and feel as large and open asfurnishings associated with them, again
possible. Declutter - declutter - thenforming that very important emotional
declutter again. When you have too muchconnection with your potential buyer,
furniture, artwork, accessories or justmaking them feel like this is 'home'.
'fluff' you run the risk of sending yourFinally, two basic things to remember
potential buyer into sensory overload!when preparing a home for sale: #1. The
. . . organized. Get organized!way you live in a home, and the way you
Downsize what's in your closets, garage,stage a home for sale are two different
pantry etc. Clear the countertops inthings. A house on the market must be
your kitchen and bath areas. Keepviewed as a product, and staged to
refrigerator surfaces clear of magnetsappeal to a broad range of people.
and pictures of the kids. Have a garageDepersonalization of the house is
sale to get rid of all the excess stuffnecessary in order for buyers to
you haven't used or worn in years. Boxemotionally connect with the home and
up out of season clothes, childrens toysimagine themselves living there. #2.
that won't be missed and stacks of booksFirst impressions are made within
that you've been meaning to read. Andseconds of entering each area of a home.
as a special reminder, organize yourYou have only one chance to make these
linen closet. This is a hot spot for'first impressions' memorable!
potential buyers. An indicator to them



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