| If you want to start a business, but don't | | | | employee, and business insurance. Needless |
| know where to start, then the place to start | | | | to say, all of these things are extremely |
| is with Start Your Own Business: The Only | | | | important to every business owner.The fifth |
| Start-Up Book You'll Ever Need by Rieva | | | | section covers buying company computers, cell |
| Lesonsky. The book is put out by | | | | phones, and cars. These things probably |
| Entrepreneur Press and is essentially a | | | | won't be very difficult for most business |
| compilation of Entrepreneur Magazine's large | | | | owners. The sixth section, however, covers |
| knowledge database regarding starting a | | | | one of the hardest thing every business owner |
| business.The book literally takes you through | | | | faces - marketing. The section is nearly 100 |
| the entire business process - from | | | | pages about advertising, marketing, and |
| determining if you really have what it takes | | | | public relations. It also briefly touches on |
| to run a business to how to deal with failure | | | | web-marketing but those looking to seriously |
| if your business doesn't work out, and | | | | profit online will need to look elsewhere |
| everything in between. The best part about | | | | because the book is a little thin when it |
| the book is that it covers nearly EVERYTHING | | | | comes to e-commerce.The final section, |
| in some capacity. If you need more | | | | entitled 'By the Books' goes over every |
| information, it does a great job of | | | | entrepreneurs favorite things - accounting |
| suggesting further reading and pertinent web | | | | and taxes. It gives solid advice regarding |
| sites.The book is broken down into seven | | | | basic bookkeeping, financial statements, |
| sections, each with several chapters. The | | | | budgeting, and taxes. For most business |
| first section, 'You Gotta Start Somewhere' | | | | owners this section and the web resources |
| covers determining if you can be an | | | | listed should be more than enough to get them |
| entrepreneur, how to come up with an idea for | | | | started on keeping their business legal.I |
| your business, and whether you should launch | | | | can't overemphasize how important I think it |
| your business part time or full time. Most | | | | is for every business owner to have this |
| people who buy the book will already have | | | | book. It is a mini-encyclopedia (ok, so 800 |
| answers to these questions, but going through | | | | pages isn't THAT mini) for everything |
| the exercises in the book can still be | | | | business related. Having this book on your |
| helpful.The second section of the book is | | | | shelf will save you countless hours. I read |
| entitled 'Building Blocks'. It covers how to | | | | it from cover to cover when I got it and I |
| name your business, choosing a business | | | | constantly refer back to it. I have |
| structure, creating a business plan, and how | | | | recommended it to every person I know that |
| to hire a lawyer and accountant. I think | | | | has talked with me about starting a business. |
| that this is the most valuable section of the | | | | Each and every one of them bought it, and |
| book. These are the things that most | | | | each and every one of them came back to me |
| entrepreneurs either struggle with or ignore. | | | | raving about it.For the amount of depth that |
| The Naming Your Business chapter in | | | | is covered in the book, Start Your Own |
| particular helped me a great deal. Naming | | | | Business: The Only Start-Up Book You'll Ever |
| your business is not nearly as easy as you | | | | Need by Rieva Lesonsky is an amazingly easy |
| think - you need to consider all registered | | | | read. Anyone over the age of 16 will be able |
| trademark names, registered domain names, and | | | | to comprehend the simple nature of the book. |
| names that are being used but not | | | | Reading this book won't guarantee your |
| trademarked. One of the worst things that you | | | | success as an entrepreneur, but it will help |
| can do is to pick a name that is already | | | | reduce the risk of starting a business by |
| being used by someone and face a legal battle | | | | providing you with a sound foundation to |
| down the road.The third section covers | | | | build upon.Adam McFarland owns the Network - |
| financing including where and how to get | | | | a network of sports sites including |
| money to run your business. The fourth | | | | collectibles, movies, books, video games, and |
| section, 'Setting the Stage' is absolutely | | | | more.You can read Adam's blog about being a |
| massive and covers numerous important things | | | | young internet entrepreneur by going to was |
| such as choosing a location for your | | | | recently awarded honorable mention in the |
| business, creating a professional image, | | | | Microsoft Start Something Amazing Awards. |
| offering customers credit, hiring your first | | | | |