| Hiring a real estate agent to market and
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| | pricing is one of the most important
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| sell your home is an extremely important
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| | pieces of advice your agent can give -
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| decision. For most people, your home is
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| | don't work with someone who isn't
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| your primary asset - you need to choose
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| | confident about their own estimates.
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| the best real estate agent available to
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| | 4. Make sure your agent addresses exactly
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| help you protect the equity you have
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| | how they will market your home. A good
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| built in your investment. Buyers have an
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| | agent doesn't rely on just one or two
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| equally important decision to make. Your
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| | areas to market your home. You need an
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| real estate agent has access to the
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| | agent who gives your home the greatest
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| information on your next dream home - you
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| | exposure in as many areas as possible.
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| need to rely on them to find you exactly
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| | This is one of the biggest services your
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| the types of homes you're interested in.
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| | agent can provide. Any agents who skimp
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| The tough part is, there are literally
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| | on marketing or try to explain why
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| millions of real estate agents out there
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| | certain marketing avenues aren't
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| to choose from. How do you pick the right
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| | important are trying to pull a fast one.
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| one? During your interview with an agent,
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| | Marketing costs money - many agents would
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| you should keep the following 10 tips in
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| | rather put that money in their pocket and
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| mind:
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| | try to convince you that it isn't needed.
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| 1. Pay attention to way the agent acts on
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| | But if they aren't marketing your home,
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| your first meeting. Dress, body language,
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| | what are you paying for? Your home on the
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| confidence - these are all tell-tale
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| | MLS, a sign in the yard and the hope that
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| signs that will tip you off as to how
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| | someone will eventually buy it? Make sure
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| serious and experienced they are. Let's
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| | to choose an agent that offers you the
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| face it, real estate is a business - you
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| | service and marketing your home needs to
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| want to hire an agent that will treat
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| | sell.
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| your greatest possession with the respect
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| | 5. Watch out for sales gimmicks. Agents
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| it deserves. Dress is a big indicator - a
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| | who have to rely on tricks to gain
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| shirt and tie should be minimum dress
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| | business such as "I'll buy your home if
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| requirements for a first meeting with a
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| | it doesn't sell", "Your home sold in 30
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| client, if not a full suit or formal
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| | days or I'll sell it for free" and other
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| dress for a woman. Any agent that dresses
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| | similar programs usually don't explain
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| down for your appointment might not be
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| | the fine print very carefully. The bottom
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| taking their job seriously enough and
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| | line is - would you rather work with a
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| probably isn't someone you want to hire
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| | REALTOR who is focused on doing business
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| to market your home. Also pay attention
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| | with you and selling your home the right
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| to body language and confidence - does
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| | way or one who tries to hook you with one
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| the agent seem at ease in front of you or
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| | of these programs which, in the end, is
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| do they seem nervous? Is their
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| | the last thing you want to happen?
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| presentation smooth or fraught with
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| | 6. Does the agent make full use of
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| hesitation and questions they weren't
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| | current technology in their business? An
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| able to answer? Does the agent seem
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| | agent who isn't on top of current
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| difficult to talk with or not willing to
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| | technology such as internet marketing and
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| explain details to you? You are looking
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| | e-mail correspondence might be missing a
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| for an agent who gives you the respect
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| | large portion of potential buyers. It's
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| you deserve by dressing for the occasion,
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| | also a bad sign that the agent isn't
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| is knowledgeable and at ease speaking
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| | willing to adapt to current business
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| with you (a potential client), will take
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| | practices.
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| the time to answer your questions
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| | 7. Is the agent familiar with the local
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| honestly and acts like they have done
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| | market and current industry trends? Are
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| many such interviews in the past.
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| | they honest in assessing market
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| 2. How did the agent follow up with you
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| | conditions and how this affects your
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| when you contacted them? How long did it
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| | current buying or selling situation? We
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| take? Usually agents who are serious
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| | are in a buyers market right now -
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| about the business should return your
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| | inventory is high and homes require more
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| contact request within 24 hours. If the
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| | time to sell and more aggressive
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| agent you are interviewing took longer
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| | marketing. Is the agent trying to gloss
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| than 72 hours to respond, you might want
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| | over these details or view them with
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| to seek an agent who is better about
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| | rose-colored glasses?
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| follow-up.
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| | 8. What type of guarantees does the agent
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| 3. Beware of agents who ask you this
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| | provide? If you are unhappy with the
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| question: "So, how much do you think your
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| | service you are being provided, are you
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| home is worth?" An experienced agent
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| | able cancel your listing or buyer agency
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| should tell you what your home is worth
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| | agreement without penalty? Good agents
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| and stand by that figure based on a
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| | will give you a guarantee of services and
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| strong analysis of sales data for
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| | some may even allow you to terminate the
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| comparable properties. That's one of the
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| | listing or buyer agency agreement without
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| reasons you are paying your agent, isn't
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| | penalty if you are not provided with the
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| it? Any agent who asks you what you feel
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| | services you are promised.
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| your home is worth before they give you a
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| | 9. How focused is your agent on customer
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| figure is looking to use that figure
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| | service? It should be a top priority. You
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| against you. If you think it's worth less
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| | should look for an agent who is willing
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| than the sales range the agent already
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| | to keep you regularly informed about all
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| determined, the agent might take your
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| | aspects of the buying or selling process.
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| listing at the lower amount to sell it
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| | 10. When will the services that the agent
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| fast, maybe costing you thousands of
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| | is offering to provide be delivered? A
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| dollars. If you think it is worth more,
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| | Virtual Tour is a great tool, but if it
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| the agent might simply agree with you to
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| | takes the agent a month to produce it,
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| gain the listing and cost you months of
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| | it's not doing you any good for that
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| time while your home sits on the market
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| | first month when you can expect your most
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| un-sold before eventually having to lower
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| | activity? For buyers, when can you expect
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| the price. You eventually determine the
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| | the agent to show you your first homes?
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| listing price of your home. However, home
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