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Choosing a Real Estate Agent - 10 Things You Must Know

Hiring a real estate agent to market and sellgive - don't work with someone who isn't
your home is an extremely important decision.confident  about  their  own  estimates.
For most people, your home is your primary
asset - you need to choose the best real4. Make sure your agent addresses exactly how
estate agent available to help you protectthey will market your home. A good agent
the equity you have built in your investment.doesn't rely on just one or two areas to
Buyers have an equally important decision tomarket your home. You need an agent who gives
make. Your real estate agent has access toyour home the greatest exposure in as many
the information on your next dream home - youareas as possible. This is one of the biggest
need to rely on them to find you exactly theservices your agent can provide. Any agents
types of homes you're interested in. Thewho skimp on marketing or try to explain why
tough part is, there are literally millionscertain marketing avenues aren't important
of real estate agents out there to chooseare trying to pull a fast one. Marketing
from. How do you pick the right one? Duringcosts money - many agents would rather put
your interview with an agent, you should keepthat money in their pocket and try to
the  following  10  tips  in  mind:convince you that it isn't needed. But if
they aren't marketing your home, what are you
1. Pay attention to way the agent acts onpaying for? Your home on the MLS, a sign in
your first meeting. Dress, body language,the yard and the hope that someone will
confidence - these are all tell-tale signseventually buy it? Make sure to choose an
that will tip you off as to how serious andagent that offers you the service and
experienced they are. Let's face it, realmarketing  your  home  needs  to  sell.
estate is a business - you want to hire an
agent that will treat your greatest5. Watch out for sales gimmicks. Agents who
possession with the respect it deserves.have to rely on tricks to gain business such
Dress is a big indicator - a shirt and tieas "I'll buy your home if it doesn't sell",
should be minimum dress requirements for a"Your home sold in 30 days or I'll sell it
first meeting with a client, if not a fullfor free" and other similar programs usually
suit or formal dress for a woman. Any agentdon't explain the fine print very carefully.
that dresses down for your appointment mightThe bottom line is - would you rather work
not be taking their job seriously enough andwith a REALTOR who is focused on doing
probably isn't someone you want to hire tobusiness with you and selling your home the
market your home. Also pay attention to bodyright way or one who tries to hook you with
language and confidence - does the agent seemone of these programs which, in the end, is
at ease in front of you or do they seemthe  last  thing  you  want  to  happen?
nervous? Is their presentation smooth or
fraught with hesitation and questions they6. Does the agent make full use of current
weren't able to answer? Does the agent seemtechnology in their business? An agent who
difficult to talk with or not willing toisn't on top of current technology such as
explain details to you? You are looking forinternet marketing and e-mail correspondence
an agent who gives you the respect youmight be missing a large portion of potential
deserve by dressing for the occasion, isbuyers. It's also a bad sign that the agent
knowledgeable and at ease speaking with youisn't willing to adapt to current business
(a potential client), will take the time topractices.
answer your questions honestly and acts like
they have done many such interviews in the7. Is the agent familiar with the local
past.market and current industry trends? Are they
honest in assessing market conditions and how
2. How did the agent follow up with you whenthis affects your current buying or selling
you contacted them? How long did it take?situation? We are in a buyers market right
Usually agents who are serious about thenow - inventory is high and homes require
business should return your contact requestmore time to sell and more aggressive
within 24 hours. If the agent you aremarketing. Is the agent trying to gloss over
interviewing took longer than 72 hours tothese details or view them with rose-colored
respond, you might want to seek an agent whoglasses?
is  better  about  follow-up.
8. What type of guarantees does the agent
3. Beware of agents who ask you thisprovide? If you are unhappy with the service
question: "So, how much do you think youryou are being provided, are you able cancel
home is worth?" An experienced agent shouldyour listing or buyer agency agreement
tell you what your home is worth and stand bywithout penalty? Good agents will give you a
that figure based on a strong analysis ofguarantee of services and some may even allow
sales data for comparable properties. That'syou to terminate the listing or buyer agency
one of the reasons you are paying your agent,agreement without penalty if you are not
isn't it? Any agent who asks you what youprovided  with the services you are promised.
feel your home is worth before they give you
a figure is looking to use that figure9. How focused is your agent on customer
against you. If you think it's worth lessservice? It should be a top priority. You
than the sales range the agent alreadyshould look for an agent who is willing to
determined, the agent might take your listingkeep you regularly informed about all aspects
at the lower amount to sell it fast, maybeof  the  buying  or  selling  process.
costing you thousands of dollars. If you
think it is worth more, the agent might10. When will the services that the agent is
simply agree with you to gain the listing andoffering to provide be delivered? A Virtual
cost you months of time while your home sitsTour is a great tool, but if it takes the
on the market un-sold before eventuallyagent a month to produce it, it's not doing
having to lower the price. You eventuallyyou any good for that first month when you
determine the listing price of your home.can expect your most activity? For buyers,
However, home pricing is one of the mostwhen can you expect the agent to show you
important pieces of advice your agent canyour first homes?



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