| Web savvy Realtors are paying less attention to | | | | friendly design, and social networking sites. Many |
| the latest trends in online real estate, and more | | | | real estate marketing campaigns have these |
| attention to tools and marketing methods that | | | | elements, but not many use them to their full |
| are already well-established. That's because | | | | potential. For example, it remains to be seen |
| developers and users are starting to agree that | | | | exactly how tools like blogs and listings will be |
| the most useful web 2.0 tools have already been | | | | combined, although the potential is definitely there. |
| developed - the challenge now is using tools to | | | | As real estate pros begin to identify and develop |
| their fullest potential. Professionals with this | | | | this list, they'll emerge with a set of reliable and |
| approach have a better chance of increasing their | | | | dynamic web tools. |
| web presence, and putting a solid strategy in | | | | Real estate professionals developing their own |
| place for the next true wave of Internet | | | | websites also need to know which real estate |
| development. | | | | media and national listings websites are going to |
| The first step in this process is figuring out which | | | | stand the test of time. Cooperation with these |
| of the new online real estate tools will prove the | | | | websites will be important for agents looking to |
| most useful over time. Many agents might choose | | | | gain national exposure, but these agents must be |
| to test all the products they know, but the most | | | | selective to avoid having listings and networking |
| efficient method for this could also be to simply | | | | profiles in too many places, before the top sites |
| check what everybody else is using. The sheer | | | | emerge. |
| volume of real estate sites out there, and the | | | | Knowing the elements of an effective real estate |
| variety of different tools being used, makes it | | | | marketing campaign is important, but learning how |
| easy to surf and compare. | | | | to use these tools will prove more useful for |
| At this point, the best and most popular tools | | | | Realtors in search of a long-term solution. |
| seem to be listings maps, blogs, search engine | | | | |