| So you bought the website, you have the
| |
| | remember when running an effective email
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| lead generation forms, you got the
| |
| | marketing campaign...1. Subject Line: 2
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| traffic, and now you have a a bunch of
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| | objectives1. A good headline. 75% of all
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| names and email addresses with no clue of
| |
| | articles are read because of the power of
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| what to do next. "Internet leads are
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| | the headline.2. Back it with your name
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| useless, I have no idea who's coming by,
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| | and company.EX: 10 steps to getting your
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| what they're looking for, and they never
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| | offer accepted - Jason Benesch, Coldwell
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| respond to my efforts to contact them.""I
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| | Banker. 2. Provide Information That Is
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| have called every number in my lead
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| | Current and Pertinent -Given the current
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| database, and those with whom I spoken
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| | market conditions, today's news is big
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| weren't exactly serious about buying a
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| | news to both buyer and seller. Bringing
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| home.""I have emailed everyone in my lead
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| | the news to them builds trust and
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| database and most have not responded.""I
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| | awareness. The faster your audience
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| just assumed they would contact me if
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| | feels that you are the best source of
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| they wanted some more information."If you
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| | knowledge and news the faster they will
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| find yourself thinking these thoughts,
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| | be willing to be engaged by you. I
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| you are not alone. I get these responses
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| | believe this may be the most important
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| from agents all day long.The closing
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| | point I can make.3. Include Specific
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| process a Realtor runs a buyer through is
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| | Information -Avoid the ramble. No one
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| efficient and clockwork: Meet with buyer,
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| | cares. Specific information about a
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| get them prequalified, drive around
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| | listing, or about a loan, will keep
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| looking at homes, build trust and then
| |
| | interested buyers reading your emails,
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| get an offer in... But when that first
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| | which is half the battle. Get to the
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| step doesn't happen, then what?Your
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| | point.4. Send Them Out On A Regular
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| website is pulling names, emails and
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| | Basis -Whether that be once a week, or
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| numbers from the traffic you have driven
| |
| | once a month, by continually dropping a
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| to it. You make an effort to contact
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| | line, the email will spark residual
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| every lead. When you get no response, or
| |
| | interest and better your chance at
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| the brush off that they are just poking
| |
| | developing a lead. Don't rely on canned
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| around online do you simply move on to
| |
| | drip email programs to do all the work
|
| the next lead? You shouldn't... you are
| |
| | for you. They can suffice as a crutch,
|
| throwing away your future's quality
| |
| | but as I mentioned in tip 2, it is the
|
| leads.I find it amazing when speaking
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| | current and pertinent that builds
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| with a client who feels that they've
| |
| | trust.5. Brand Yourself -Make sure they
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| exhausted all 50 of their inbound web
| |
| | not only know who the email is coming
|
| leads in just two days or even two weeks!
| |
| | from, but that they remember what images
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| These clients not only need to change
| |
| | represent your brand (website, logo etc).
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| their approach to handling their leads,
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| | Branding yourself through an email
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| but also their understanding of the
| |
| | marketing campaign is not only cost
|
| online audience.An online lead is not the
| |
| | effective, but a very efficient way to
|
| same as someone who has just called on a
| |
| | build mind share. When your potential
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| sign, walked in the office, or referred
| |
| | clients think of searching for homes
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| to you. The internet has made us more
| |
| | online, they should be thinking of you.6.
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| independent and avid self educators.
| |
| | Come Up With Effective Call To Actions
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| When was your last flight booked by a
| |
| | -Before you send out any advertising,
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| travel agent? Your next car...how many
| |
| | make sure you always ask yourself "why
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| hours will you log online researching it?
| |
| | would I go to my website if I saw this
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| Vacations, medical issues, career
| |
| | ad?" If you can't answer this question,
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| development it's all being researched
| |
| | don't send out the ad. Develop your
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| passionately online. The home buying and
| |
| | incentive and drive home the message. If
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| home selling process is no different.
| |
| | your email addresses the last three years
|
| instead of the 6-18 week development of a
| |
| | of home appreciation rates, then your
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| traditional lead, Realtors need to
| |
| | call to action would be, "Come see how
|
| understand that an online lead is a 6 to
| |
| | much your home is worth at Make It
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| 18 month incubation period. Buyers go
| |
| | Personal -Make sure the email is not
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| online to research every element of the
| |
| | dull, unoriginal, and overall junk email.
|
| home buying process and along the way
| |
| | We all receive junk email and know
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| will leave a clue or two as to who they
| |
| | exactly what it looks like. Make sure
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| are. This clue is day one of a long
| |
| | you plan your email to be personal. By
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| incubation period that needs to be
| |
| | following rules 1-6, you should have no
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| executed effectively to develop into a
| |
| | problem with this but one more little
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| serious lead.Old way: Spend $500 monthly
| |
| | trick is to make sure you have a program
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| on postcards, fliers, newspaper ads, etc.
| |
| | that will address each client
|
| then wait for a handful of phone calls
| |
| | individually in the title. ex: "Good
|
| and work the leads.New Way: Effectively
| |
| | morning Jason, have you seen that the
|
| market your website, get hundreds of
| |
| | national mortgage rate dropped a quarter
|
| people visiting your site a month,
| |
| | point last night?"8. Let Them Go.Finally,
|
| convert the traffic into leads, incubate
| |
| | adding an 'unsubscribe' option at the
|
| those leads through an effective email
| |
| | bottom of every email will not only help
|
| campaign, engage developed leads, and
| |
| | you avoid spam traps, but also assure
|
| then find them their home.In other words,
| |
| | your database that they are free to leave
|
| the process has changed, the competition
| |
| | at any time.Jim Cronin is the creator and
|
| has changed, and if you are not looking
| |
| | author of The Real Estate Tomato:
|
| for the audience that will be ready to
| |
| | Mission: To Provide Realtors With A
|
| buy a home six, nine, eighteen months
| |
| | Destination For The News, Knowledge,
|
| down the road, you're going to be out of
| |
| | Technology and Service They Need To Be
|
| the game.Here are eight important keys to
| |
| | Successful.
|
