| Here's a great way to market and have FUN! | | | | moved his entertainment right next to their |
| Whether you are the 1-on-1 person or the | | | | lemonade stand and they made more sales than |
| person who loves to be in front of a group, | | | | they did all week.I'm going to leave it up to |
| focus on building relationships. | | | | you.1) What do you think was the win/win in |
| Relationships, especially in a service | | | | this partnership agreement? |
| business, are imperative in building your | | | | |
| business. There is a business relationship | | | | Want the answer? See the link below in the |
| called Strategic Partnership. Let's look at | | | | |
| the difference of formal Partnership vs. | | | | resource box. |
| Strategic PartnershipDefinition:Formal | | | | |
| Partnership"A legal contract entered into by | | | | 2) What would you have proposed? |
| two or more persons in which each agrees to | | | | |
| furnish a part of the capital and labor for a | | | | 3) Just to get your thoughts in the right |
| business enterprise, and by which each shares | | | | direction, think of other strategic |
| a fixed proportion of profits and losses." | | | | partnerships you see everyday. Write down |
| Partnership/ Strategic AllianceCreating a win | | | | five.I'll give you a hint, depending upon |
| win situation for both parties. Looking for | | | | your geographic location...Caribou Coffee and |
| someone who matches your values and | | | | Brueggers Bagels.3 Key benefits of Strategic |
| integrity. You have an understanding of each | | | | Partnerships:* Share Costs (if any) |
| other's expectations. You have a common | | | | |
| audience and commitment. You share resources | | | | * Expand your database with barely any work |
| and may even create a program together. By | | | | involved |
| aligning with different strategic partners, | | | | |
| your visibility increases by the number of | | | | * Having someone to toss ideas back and |
| each person's database. Hence, you get to | | | | forth is invaluable and FUN!Who do you know |
| market for someone else and they are | | | | that compliments your product or service?How |
| marketing for you. I can't tell you how many | | | | would you search out a possibility on the |
| entrepreneurs have told me how passionate | | | | Internet?How will you make your approach?Do |
| they are about someone else's business and | | | | you have a win/win in mind? If not, it's OK. |
| they could easily market them. Well, now's | | | | Here's an approach I often use:Email: |
| your chance.Here is a great example I use in | | | | Hello. I was on the Internet searching for |
| my program. It's called Lemonade for Sale. | | | | __________ and I came across your website. |
| Yes, this is for entrepreneurs -- the "big" | | | | I'm very interested in hearing more about |
| kids who want to have fun with their | | | | what you do. Would you like to take a look |
| marketing.Several kids have a clubhouse. | | | | at my site to see if there is a connection? |
| It's in need of repair so they create a | | | | I would be very interested in opening up a |
| Lemonade business to earn money. Their first | | | | conversation.Phone: Hello. My name is |
| 3 days they show an increase in business and | | | | _______________. I saw your presentation and |
| their income from their sales is mounting. | | | | was very interested to hear more about your |
| All of the sudden, on the 4th day, sales drop | | | | business. We may have a connection. Would |
| like a ton of bricks. They started doing a | | | | you be interested in talking?Make your |
| little research and found a juggler at the | | | | marketing FUN!Beth Woodward is the creator of |
| end of their block. All of their customers | | | | the popular Marketing On The Playground |
| were watching the juggler.One of the kids had | | | | Program. Sign up for Marketing Tidbits at |
| an idea. She approached the juggler and | | | | and visit for the answer to the question. |
| proposed a win/win strategic partnership. He | | | | |