| Here's a great way to market and have FUN! | | | | the juggler.One of the kids had an idea. She |
| Whether you are the 1-on-1 person or the person | | | | approached the juggler and proposed a win/win |
| who loves to be in front of a group, focus on | | | | strategic partnership. He moved his entertainment |
| building relationships. Relationships, especially in a | | | | right next to their lemonade stand and they made |
| service business, are imperative in building your | | | | more sales than they did all week.I'm going to |
| business. There is a business relationship called | | | | leave it up to you.1) What do you think was the |
| Strategic Partnership. Let's look at the difference | | | | win/win in this partnership agreement? |
| of formal Partnership vs. Strategic | | | | Want the answer? See the link below in the |
| PartnershipDefinition:Formal Partnership"A legal | | | | resource box. |
| contract entered into by two or more persons in | | | | 2) What would you have proposed? |
| which each agrees to furnish a part of the capital | | | | 3) Just to get your thoughts in the right direction, |
| and labor for a business enterprise, and by which | | | | think of other strategic partnerships you see |
| each shares a fixed proportion of profits and | | | | everyday. Write down five.I'll give you a hint, |
| losses." Partnership/ Strategic AllianceCreating a | | | | depending upon your geographic location...Caribou |
| win/win situation for both parties. Looking for | | | | Coffee and Brueggers Bagels.3 Key benefits of |
| someone who matches your values and integrity. | | | | Strategic Partnerships:* Share Costs (if any) |
| You have an understanding of each other's | | | | * Expand your database with barely any work |
| expectations. You have a common audience and | | | | involved |
| commitment. You share resources and may even | | | | * Having someone to toss ideas back and forth |
| create a program together. By aligning with | | | | is invaluable and FUN!Who do you know that |
| different strategic partners, your visibility | | | | compliments your product or service?How would |
| increases by the number of each person's | | | | you search out a possibility on the Internet?How |
| database. Hence, you get to market for someone | | | | will you make your approach?Do you have a win |
| else and they are marketing for you. I can't tell | | | | win in mind? If not, it's OK. Here's an approach I |
| you how many entrepreneurs have told me how | | | | often use:Email: Hello. I was on the Internet |
| passionate they are about someone else's | | | | searching for __________ and I came across |
| business and they could easily market them. Well, | | | | your website. I'm very interested in hearing more |
| now's your chance.Here is a great example I use | | | | about what you do. Would you like to take a look |
| in my program. It's called Lemonade for Sale. Yes, | | | | at my site to see if there is a connection? I would |
| this is for entrepreneurs -- the "big" kids who | | | | be very interested in opening up a |
| want to have fun with their marketing.Several | | | | conversation.Phone: Hello. My name is |
| kids have a clubhouse. It's in need of repair so | | | | _______________. I saw your presentation |
| they create a Lemonade business to earn money. | | | | and was very interested to hear more about |
| Their first 3 days they show an increase in | | | | your business. We may have a connection. Would |
| business and their income from their sales is | | | | you be interested in talking?Make your marketing |
| mounting. All of the sudden, on the 4th day, sales | | | | FUN!Beth Woodward is the creator of the popular |
| drop like a ton of bricks. They started doing a | | | | Marketing On The Playground Program. Sign up |
| little research and found a juggler at the end of | | | | for Marketing Tidbits at and visit for the answer |
| their block. All of their customers were watching | | | | to the question. |