| Coming up with quality written content might be | | | | architectural styles; price ranges for different |
| the hardest part of creating a real estate website. | | | | types of homes; information on the community's |
| Many agents and brokers must put the | | | | fastest growing areas, and the types of real |
| development process on hold for months while | | | | estate being built there; information on the city's |
| they figure out how best to detail their services | | | | major sections, and how residents refer to them; |
| and encourage buyers and sellers to do business | | | | how the economy is effecting local real estate; |
| with them - since content-heavy websites are the | | | | and information on the city's commercial areas. |
| norm in real estate, it's hard to launch a site and | | | | Many agents would skip content writing altogether |
| compete with others without this key element. | | | | if they could, and the good news is they can. |
| Fortunately adding content is not always as hard | | | | Many web development companies offer |
| as expected, and there are a wide variety of | | | | professional copy writing service alongside |
| resources to help agents and brokers get past | | | | programming and design, so real estate |
| this hurdle. | | | | professionals can spend more time dealing with |
| Many successful agents and brokers could write | | | | clients rather than learning new skills they can't |
| great website content if they recorded and | | | | use regularly on the job. Another option for |
| transcribed their daily interactions with clients. | | | | outsourcing quality content is to make a |
| Unfortunately this option usually isn't feasible, but | | | | syndication deal with a local media outlet or news |
| it's often good enough just to realize that the | | | | magazine. Many real estate professionals, |
| potential is there. The challenge becomes learning | | | | particularly in large cities where publishers are |
| how to document a successful real estate | | | | always looking for extra revenue sources, have |
| experience, but with a little practice, any real | | | | success with this option - getting aligned with an |
| estate professional can start doing this. | | | | established publication and its market can instantly |
| As an agent trying to write good content, one | | | | expand an agent's sphere of business. One |
| way to get started might be to pretend you're | | | | potential drawback to this strategy, however, it |
| talking to a client, or a good friend who's thinking | | | | that it risks placing duplicate content on your |
| of entering the local market. Once you get going | | | | website, which could cause your pages to be |
| there are a wide variety of starting points you | | | | ignored by search engines, and become harder |
| can use to generate information. These can | | | | for users to find. To avoid this, consider buying |
| include but are not limited to: reasons you're | | | | exclusive web rights to the content, and ask the |
| buying or selling real estate in this community; | | | | media source if they plan to keep the content |
| trends that have shaped the local market in | | | | posted on their own site - if they do, you should |
| recent years; the city's most prominent | | | | pay considerably less for it. |